Marketing and technical managers: An inter‐functional exploration of problem perception

European Journal of Marketing

Volumn 33, Issue 7-8, 1999, Pages 772-793

  Berthon, Pierre ^a   Pitt, Leyland ^b   Katsikeas, Constantine ^b  

^a UNIVERSITY OF BATH   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Decision making; Management development; Managerial effectiveness; Marketing management; Problem solving

Indexed keywords

EID: 33947141816     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910274465     Document Type: Article

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