Influence of culture on relationship development processes in overseas Chinese/Australian networks

European Journal of Marketing

Volumn 37, Issue 11-12, 2003, Pages 1548-1574

  Batonda, Gerry ^a   Perry, Chad ^b  

^a HIGHER COLLEGES OF TECHNOLOGY   (United Arab Emirates)

^b SOUTHERN CROSS UNIVERSITY   (Australia)

Author keywords

Information networks; International marketing; National cultures; Relationship marketing

Indexed keywords

EID: 27844591707     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310495357     Document Type: Article

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