An information processing model of marketing performance measurement

Journal of Marketing Theory and Practice

Volumn 14, Issue 3, 2006, Pages 191-208

  Clark, Bruce H ^a,b   Abela, Andrew V ^c   Ambler, Tim ^d  

^a NORTHEASTERN UNIVERSITY   (United States)

^b CRANFIELD UNIVERSITY   (United Kingdom)

^c CATHOLIC UNIVERSITY OF AMERICA   (United States)

^d LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749383271     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679140302     Document Type: Article

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