메뉴 건너뛰기




Volumn 28, Issue 6, 1999, Pages 637-649

Role of Market Turbulence in Shaping Pricing Strategy

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0346550237     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(98)00037-6     Document Type: Article
Times cited : (22)

References (28)
  • 1
    • 0000490792 scopus 로고    scopus 로고
    • A New Strategy Framework for Coping with Turbulence
    • Chakravarthy Bala A New Strategy Framework for Coping with Turbulence. Sloan Management Review. Winter:1997;69-82.
    • (1997) Sloan Management Review , pp. 69-82
    • Chakravarthy, B.1
  • 2
    • 0002917024 scopus 로고
    • Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset
    • Glazer Rashi Marketing in an Information-Intensive Environment. Strategic Implications of Knowledge as an Asset Journal of Marketing. 55(4):1991;1-19.
    • (1991) Journal of Marketing , vol.55 , Issue.4 , pp. 1-19
    • Glazer, R.1
  • 3
    • 33751569966 scopus 로고
    • Vendor Consideration and Switching Behavior for Buyers in High-Tech Markets
    • Heide Jan B., Weiss Allen M. Vendor Consideration and Switching Behavior for Buyers in High-Tech Markets. Journal of Marketing. 59(3):1995;30-43.
    • (1995) Journal of Marketing , vol.59 , Issue.3 , pp. 30-43
    • Heide, J.B.1    Weiss, A.M.2
  • 4
    • 0002752580 scopus 로고
    • High Technology Marketing: Concepts, Continuity, and Change
    • Moriarty Rowland T., Kosnik Thomas J. High Technology Marketing. Concepts, Continuity, and Change Sloan Management Review. 30(3):1989;7-17.
    • (1989) Sloan Management Review , vol.30 , Issue.3 , pp. 7-17
    • Moriarty, R.T.1    Kosnik, T.J.2
  • 5
    • 84928459877 scopus 로고
    • A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Tech Products
    • Norton John A., Bass Frank M. A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Tech Products. Management Science. 33(4):1987;1069-1086.
    • (1987) Management Science , vol.33 , Issue.4 , pp. 1069-1086
    • Norton, J.A.1    Bass, F.M.2
  • 6
    • 0022756457 scopus 로고
    • Lead Users: A Source of Novel Product Concepts
    • Von Hippel Eric Lead Users. A Source of Novel Product Concepts Management Science. 32(3):1986;791-805.
    • (1986) Management Science , vol.32 , Issue.3 , pp. 791-805
    • Von Hippel, E.1
  • 7
    • 0030641199 scopus 로고    scopus 로고
    • High-Tech Industry Marketing: The Elements of a Sophisticated Global Strategy
    • Davies Warnock, Brush Kathleen E. High-Tech Industry Marketing. The Elements of a Sophisticated Global Strategy Industrial Marketing Management. 26:1997;1-13.
    • (1997) Industrial Marketing Management , vol.26 , pp. 1-13
    • Davies, W.1    Brush, K.E.2
  • 8
    • 0003376752 scopus 로고    scopus 로고
    • Speeding High-Tech Producer, Meet the Balking Consumer
    • Dhebar Anirudh Speeding High-Tech Producer, Meet the Balking Consumer. Sloan Management Review. 37(2):1996;37-49.
    • (1996) Sloan Management Review , vol.37 , Issue.2 , pp. 37-49
    • Dhebar, A.1
  • 11
    • 0001386266 scopus 로고
    • An Empirical Investigation on the Information Sources Used During the Industrial Buying Process
    • Moriarty Rowl, Spekman Robert E. An Empirical Investigation on the Information Sources Used During the Industrial Buying Process. Journal of Marketing Research. 21(2):1984;147-147.
    • (1984) Journal of Marketing Research , vol.21 , Issue.2 , pp. 147-147
    • Moriarty, R.1    Spekman, R.E.2
  • 12
    • 0011570477 scopus 로고
    • Industrial Buying in High-Tech Markets
    • Abratt Russell Industrial Buying in High-Tech Markets. Industrial Marketing Management. 15:1986;293-298.
    • (1986) Industrial Marketing Management , vol.15 , pp. 293-298
    • Abratt, R.1
  • 13
    • 0003033641 scopus 로고
    • The Nature of Industrial Buying Decisions
    • Hill R.W. The Nature of Industrial Buying Decisions. Industrial Marketing Management. 2:1972;45-55.
    • (1972) Industrial Marketing Management , vol.2 , pp. 45-55
    • Hill, R.W.1
  • 14
    • 0040607693 scopus 로고
    • How Do You Know When the Price is Right?
    • Dolan Robert J. How Do You Know When the Price is Right? Harvard Business Review. September-October:1995;174-183.
    • (1995) Harvard Business Review , pp. 174-183
    • Dolan, R.J.1
  • 15
    • 0041546152 scopus 로고    scopus 로고
    • The Pricing Quandary
    • Stern Aimee The Pricing Quandary. Across the Board. May:1997;16-22.
    • (1997) Across the Board , pp. 16-22
    • Stern, A.1
  • 16
    • 0002868267 scopus 로고
    • Consumer Price and Promotion Expectations: An Experimental Study
    • Kalwani Manohar U., Yim Chi Kin Consumer Price and Promotion Expectations. An Experimental Study Journal of Marketing Research. 29:1992;90-100.
    • (1992) Journal of Marketing Research , vol.29 , pp. 90-100
    • Kalwani, M.U.1    Yim, C.K.2
  • 17
    • 21344480071 scopus 로고
    • Contextual and Temporal Components of Reference Price
    • Rajendran K.N., Tellis Gerald J. Contextual and Temporal Components of Reference Price. Journal of Marketing. 58:1994;22-34.
    • (1994) Journal of Marketing , vol.58 , pp. 22-34
    • Rajendran, K.N.1    Tellis, G.J.2
  • 18
    • 0003028469 scopus 로고
    • A Price Vector Model of Demand for Consumer Durables: Preliminary Developments
    • Winer Russell S. A Price Vector Model of Demand for Consumer Durables. Preliminary Developments Marketing Science. 4:1985;74-90.
    • (1985) Marketing Science , vol.4 , pp. 74-90
    • Winer, R.S.1
  • 19
    • 21844486860 scopus 로고
    • Empirical Generalizations for Reference Price Research
    • Kalyanaram Gurumurthy, Winer Russell S. Empirical Generalizations for Reference Price Research. Marketing Science. 14(3):1995;161-169.
    • (1995) Marketing Science , vol.14 , Issue.3 , pp. 161-169
    • Kalyanaram, G.1    Winer, R.S.2
  • 21
    • 0000125532 scopus 로고
    • Prospect Theory: An Analysis of Decision under Risk
    • Kahneman Daniel, Tversky Amos Prospect Theory. An Analysis of Decision under Risk Econometrika. 47:1979;263-291.
    • (1979) Econometrika , vol.47 , pp. 263-291
    • Kahneman, D.1    Tversky, A.2
  • 24
    • 0001457802 scopus 로고
    • The Role of Market Forces in Assuring Contractual Performance
    • Klein Benjamin, Leffler Keith B. The Role of Market Forces in Assuring Contractual Performance. Journal of Political Economy. 89:1981;615-641.
    • (1981) Journal of Political Economy , vol.89 , pp. 615-641
    • Klein, B.1    Leffler, K.B.2
  • 25
    • 0040456840 scopus 로고    scopus 로고
    • Causes and Consequences of Price Premiums
    • Rao Akshay R., Monroe Kent B. Causes and Consequences of Price Premiums. Journal of Business. 69(4):1996;511-535.
    • (1996) Journal of Business , vol.69 , Issue.4 , pp. 511-535
    • Rao, A.R.1    Monroe, K.B.2
  • 26
    • 0000952826 scopus 로고
    • Premium for High Quality Products as Returns to Reputations
    • Shapiro Carl Premium for High Quality Products as Returns to Reputations. Quarterly Journal of Economics. 98:1983;659-679.
    • (1983) Quarterly Journal of Economics , vol.98 , pp. 659-679
    • Shapiro, C.1
  • 27
    • 21144469271 scopus 로고
    • Price Premium Variations as a Consequence of Buyers' Lack of Information
    • Rao Akshay R., Bergen Mark E. Price Premium Variations as a Consequence of Buyers' Lack of Information. Journal of Consumer Research. 19:1992;412-423.
    • (1992) Journal of Consumer Research , vol.19 , pp. 412-423
    • Rao, A.R.1    Bergen, M.E.2
  • 28
    • 0000424077 scopus 로고
    • Information and Consumer Behavior
    • Nelson Phillip Information and Consumer Behavior. Journal of Political Economy. 72:1970;311-329.
    • (1970) Journal of Political Economy , vol.72 , pp. 311-329
    • Nelson, P.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.