Measuring marketing effectiveness and value: The unisys marketing dashboard

Journal of Advertising Research

Volumn 44, Issue 3, 2004, Pages 237-

  Miller, Amy ^a   Cloffi, Jennifer ^b  

^a Unisys   (United States)

^b Venture Communications ^*  (Canada)

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EID: 24644442123     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0021849904040334     Document Type: Review

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