Dueling or the Battle Royale? The Impact of Task Complexity on the Evaluation of Entry Threat

Psychology and Marketing

Volumn 20, Issue 11, 2003, Pages 999-1016

  Klemz, Bruce R ^a   Gruca, Thomas S ^b  

^a WINONA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF IOWA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442623427     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10106     Document Type: Article

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