Grounded theory in sales research: An investigation of salespeople's client relationships

Journal of Business and Industrial Marketing

Volumn 18, Issue 6-7, 2003, Pages 580-594

  Geiger, Susi ^a   Turley, Darach ^b  

^a UNIVERSITY COLLEGE DUBLIN   (Ireland)

^b DUBLIN CITY UNIVERSITY   (Ireland)

Author keywords

Relationship marketing; Research methods; Sales

Indexed keywords

EID: 0242426679     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620310492437     Document Type: Article

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