메뉴 건너뛰기




Volumn , Issue , 2004, Pages 1-270

Culture and positioning as determinants of strategy: Personality and the business organization

Author keywords

[No Author keywords available]

Indexed keywords


EID: 85014163665     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230509818     Document Type: Book
Times cited : (19)

References (448)
  • 2
    • 47849105593 scopus 로고    scopus 로고
    • 'A conversation with Professor Rosabeth Moss Kanter about leadership'
    • July
    • Abernathy, D. J. 'A conversation with Professor Rosabeth Moss Kanter about leadership', Training and Development, July (1998) 44-7.
    • (1998) Training and Development , pp. 44-47
    • Abernathy, D.J.1
  • 3
    • 0002157150 scopus 로고
    • Symbiotic Marketing
    • November-December
    • Adler, L., 'Symbiotic Marketing', Harvard Business Review, 44, November-December (1966) 59-71.
    • (1966) Harvard Business Review , vol.44 , pp. 59-71
    • Adler, L.1
  • 7
    • 84968146837 scopus 로고
    • Partnering as a Focused Market Strategy
    • Spring
    • Anderson, J. and J. Narus, 'Partnering as a Focused Market Strategy', California Management Review, 33, 3, Spring (1991) 95-113.
    • (1991) California Management Review , vol.33 , Issue.3 , pp. 95-113
    • Anderson, J.1    Narus, J.2
  • 12
    • 3142511133 scopus 로고
    • Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation
    • November
    • Arnould, E. J. and M. Wallendorf, 'Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation', Journal of Marketing Research, 31, 4, November (1994) 484-504.
    • (1994) Journal of Marketing Research , vol.31 , Issue.4 , pp. 484-504
    • Arnould, E.J.1    Wallendorf, M.2
  • 13
    • 61449210975 scopus 로고
    • Marketing as Exchange
    • October
    • Bagozzi, R. P., 'Marketing as Exchange', Journal of Marketing, 39, 4, October, (1975), 32-9.
    • (1975) Journal of Marketing , vol.39 , Issue.4 , pp. 32-39
    • Bagozzi, R.P.1
  • 14
    • 0008557260 scopus 로고
    • 'Managing organizational culture'
    • July
    • Baker, E. L., 'Managing organizational culture', Management Review, July (1980) 8-13.
    • (1980) Management Review , pp. 8-13
    • Baker, E.L.1
  • 15
    • 84986865557 scopus 로고
    • Segmentation and Market Structure When Both Consumer and Situational Characteristics Are Explanatory
    • September/October
    • Ball, D., C. Lamb and R. Brodie, 'Segmentation and Market Structure When Both Consumer and Situational Characteristics Are Explanatory', Psychology and Marketing, 9, 5, September/October (1992) 395-408.
    • (1992) Psychology and Marketing , vol.9 , Issue.5 , pp. 395-408
    • Ball, D.1    Lamb, C.2    Brodie, R.3
  • 16
    • 84973702959 scopus 로고
    • How Organization Development Can Develop Organizational Theory
    • September
    • Bartunek, J. M., 'How Organization Development Can Develop Organizational Theory', Group and Organization Studies, 8, 3, September (1983) 303-18.
    • (1983) Group and Organization Studies , vol.8 , Issue.3 , pp. 303-318
    • Bartunek, J.M.1
  • 17
    • 0003860310 scopus 로고
    • Evanston: Northwestern University Press
    • Becker, H. S., Doing Things Together (Evanston: Northwestern University Press, 1986)
    • (1986) Doing Things Together
    • Becker, H.S.1
  • 20
    • 84960892230 scopus 로고    scopus 로고
    • 'How Banks can Harness the Power of Branding'
    • March
    • Bergstrom, A. J. and J. M. Bresnahan, 'How Banks can Harness the Power of Branding', US Banker, March (1996) 81-2.
    • (1996) US Banker , pp. 81-82
    • Bergstrom, A.J.1    Bresnahan, J.M.2
  • 23
    • 0033485188 scopus 로고    scopus 로고
    • To Serve or Create? Strategic Orientations towards Customers and Innovation
    • Fall
    • Berthon, P., J. M. Hulbert and L. F. Pitt, 'To Serve or Create? Strategic Orientations towards Customers and Innovation', California Management Review, 42, 1, Fall (1999) 37-58.
    • (1999) California Management Review , vol.42 , Issue.1 , pp. 37-58
    • Berthon, P.1    Hulbert, J.M.2    Pitt, L.F.3
  • 24
    • 84970302300 scopus 로고
    • Repopulating the Depopulated Pages of Social Psychology
    • Billig, M., 'Repopulating the Depopulated Pages of Social Psychology', Theory and Psychology, 4 (1994) 307-35.
    • (1994) Theory and Psychology , vol.4 , pp. 307-335
    • Billig, M.1
  • 25
    • 0033228466 scopus 로고    scopus 로고
    • The Strategic Power of Saying No
    • November-December
    • Bishop, S., 'The Strategic Power of Saying No', Harvard Business Review, 77, 6, November-December (1999) 50-61.
    • (1999) Harvard Business Review , vol.77 , Issue.6 , pp. 50-61
    • Bishop, S.1
  • 26
    • 0442317985 scopus 로고
    • A Brand with an Attitude: a Suitable Case for Treatment
    • July
    • Blackston, M., 'A Brand with an Attitude: a Suitable Case for Treatment', Journal of the Market Research Society, 34, 3, July (1992) 231-41.
    • (1992) Journal of the Market Research Society , vol.34 , Issue.3 , pp. 231-241
    • Blackston, M.1
  • 27
    • 0001922507 scopus 로고
    • Interactive Marketing: Exploiting the Age of Addressability
    • Autumn
    • Blattberg, R. and J. Deighton, 'Interactive Marketing: Exploiting the Age of Addressability', Sloan Management Review, 33, Autumn (1991) 5-14.
    • (1991) Sloan Management Review , vol.33 , pp. 5-14
    • Blattberg, R.1    Deighton, J.2
  • 31
    • 0346201402 scopus 로고
    • Marketing in Transition: Marketing's Mid-Life Crisis
    • Brady J. and I. Davis, 'Marketing in Transition: Marketing's Mid-Life Crisis', The McKinsey Quarterly, 2 (1993) 17-29.
    • (1993) The McKinsey Quarterly , vol.2 , pp. 17-29
    • Brady, J.1    Davis, I.2
  • 32
    • 84985233988 scopus 로고
    • 'The role of factor analysis in development and evaluation of personality scales'
    • Briggs, S. R. and J. M. Cheek, 'The role of factor analysis in development and evaluation of personality scales', Journal of Personality, 54 (1986).
    • (1986) Journal of Personality , vol.54
    • Briggs, S.R.1    Cheek, J.M.2
  • 33
    • 0004286471 scopus 로고
    • London and Eastleigh: Joseph Causton
    • Bronowski, J., The Ascent of Man (London and Eastleigh: Joseph Causton, 1973).
    • (1973) The Ascent of Man
    • Bronowski, J.1
  • 34
    • 0442308992 scopus 로고
    • The Anatomy of Marketing Positioning Strategy
    • Brooksbank, R. W., 'The Anatomy of Marketing Positioning Strategy', Marketing Intelligence and Planning, 12, 4, (1994) 10-14.
    • (1994) Marketing Intelligence and Planning , vol.12 , Issue.4 , pp. 10-14
    • Brooksbank, R.W.1
  • 35
    • 85014272749 scopus 로고
    • Successful Marketing Practice: A Literature Review and Checklist for Marketing Practitioners
    • Illustrative Issue
    • Brooksbank, R. W., 'Successful Marketing Practice: A Literature Review and Checklist for Marketing Practitioners', European Journal of Marketing, Illustrative Issue (1995) 28-36.
    • (1995) European Journal of Marketing , pp. 28-36
    • Brooksbank, R.W.1
  • 36
    • 85014148335 scopus 로고
    • The Fall and Rise of Marketing
    • February
    • Brown, A., 'The Fall and Rise of Marketing', Marketing Business, February (1995) 25-8.
    • (1995) Marketing Business , pp. 25-28
    • Brown, A.1
  • 38
    • 21844516590 scopus 로고
    • A brand's eye view of response segmentation in consumer brand choice behavior
    • February
    • Bucklin, R. E., S. Gupta and S. Han, 'A brand's eye view of response segmentation in consumer brand choice behavior', Journal of Marketing Research, 32, 1, February (1995) 66-74.
    • (1995) Journal of Marketing Research , vol.32 , Issue.1 , pp. 66-74
    • Bucklin, R.E.1    Gupta, S.2    Han, S.3
  • 39
    • 33646158853 scopus 로고
    • The Merits and Demerits of Covert Participant Observation
    • in M. Bulmer (ed.), (London: Macmillan
    • Bulmer, M., 'The Merits and Demerits of Covert Participant Observation', in M. Bulmer (ed.), Social Research Ethics (London: Macmillan, 1982) 217-51.
    • (1982) Social Research Ethics , pp. 217-251
    • Bulmer, M.1
  • 41
    • 0026209171 scopus 로고
    • Creating a Sense of Mission
    • August
    • Campbell, A. and S. Yeung, 'Creating a Sense of Mission', Long Range Planning, 24, 4, August (1991) 11-20.
    • (1991) Long Range Planning , vol.24 , Issue.4 , pp. 11-20
    • Campbell, A.1    Yeung, S.2
  • 42
    • 0001769616 scopus 로고
    • 'Relabeling internal and external validity for applied social scientists'
    • in W. M. K. Trochim (ed.) San Fransisco: Jossey Bass
    • Campbell, D. T., 'Relabeling internal and external validity for applied social scientists' in W. M. K. Trochim (ed.) Advances in quasi-experimental design and analysis (San Fransisco: Jossey Bass, 1986) 67-77.
    • (1986) Advances in quasi-experimental design and analysis , pp. 67-77
    • Campbell, D.T.1
  • 44
    • 21344485224 scopus 로고
    • Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes
    • August
    • Carpenter, G. S., R. Glazer and K. Nakamoto, 'Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes', Journal of Marketing Research, 31, 4, August (1994) 339-50.
    • (1994) Journal of Marketing Research , vol.31 , Issue.4 , pp. 339-350
    • Carpenter, G.S.1    Glazer, R.2    Nakamoto, K.3
  • 45
    • 0033424815 scopus 로고    scopus 로고
    • 'Understanding Institutional Designs within Marketing Value Systems'
    • Carson, S. J., T. M. Devinney, G. R. Dowling and G. John, 'Understanding Institutional Designs within Marketing Value Systems', Journal of Marketing, 63 Special Issue (1999) 115-30.
    • (1999) Journal of Marketing , vol.63 , pp. 115-130
    • Carson, S.J.1    Devinney, T.M.2    Dowling, G.R.3    John, G.4
  • 47
    • 0010908377 scopus 로고
    • 'Successful Strategic Management in Small Private Colleges'
    • March-April
    • Chaffee, E. E., 'Successful Strategic Management in Small Private Colleges', Journal of Higher Education, 55, 2, March-April (1984).
    • (1984) Journal of Higher Education , vol.55 , Issue.2
    • Chaffee, E.E.1
  • 49
    • 0001771990 scopus 로고
    • Grounded Theory
    • in J. A. Smith, R. Harre and L. Van Langenhove (eds.), (Thousand Oaks and London: Sage
    • Charmaz, K., 'Grounded Theory', in J. A. Smith, R. Harre and L. Van Langenhove (eds.), Rethinking Methods in Psychology (Thousand Oaks and London: Sage, 1995) 27-49.
    • (1995) Rethinking Methods in Psychology , pp. 27-49
    • Charmaz, K.1
  • 50
    • 0001834367 scopus 로고    scopus 로고
    • 'Grounded Theory: Objectivist and Constructivist Methods'
    • in N. K. Denzin and Y. S. Lincoln (eds), Second Edition (Thousand Oaks and London: Sage Publications
    • Charmaz, K., 'Grounded Theory: Objectivist and Constructivist Methods' in N. K. Denzin and Y. S. Lincoln (eds), Handbook of Qualitative Research, Second Edition (Thousand Oaks and London: Sage Publications, 2000) 509-35.
    • (2000) Handbook of Qualitative Research , pp. 509-535
    • Charmaz, K.1
  • 51
    • 21344499163 scopus 로고
    • Assessing the Relationship between Industry Characteristics and Organizational Culture: How Different Can You Be
    • June
    • Chatman, J. A. and K. A. Jehn, 'Assessing the Relationship between Industry Characteristics and Organizational Culture: How Different Can You Be', Academy of Management Journal, 37, 3, June (1994) 522-53.
    • (1994) Academy of Management Journal , vol.37 , Issue.3 , pp. 522-553
    • Chatman, J.A.1    Jehn, K.A.2
  • 54
    • 0001449399 scopus 로고    scopus 로고
    • 'Ethics and Politics in Qualitative Research'
    • in N. K. Denzin and Y. S. Lincoln (eds), 2nd edn (Thousand Oaks and London: Sage Publications
    • Christians, G. C., 'Ethics and Politics in Qualitative Research' in N. K. Denzin and Y. S. Lincoln (eds), Handbook of Qualitative Research, 2nd edn (Thousand Oaks and London: Sage Publications, 2000) 133-55.
    • (2000) Handbook of Qualitative Research , pp. 133-155
    • Christians, G.C.1
  • 55
    • 0033227283 scopus 로고    scopus 로고
    • The Successor's Dilemma
    • November-December
    • Ciampa, D. and M. Watkins, 'The Successor's Dilemma', Harvard Business Review, 77, 6, November-December (1999) 161-8.
    • (1999) Harvard Business Review , vol.77 , Issue.6 , pp. 161-168
    • Ciampa, D.1    Watkins, M.2
  • 56
    • 0033465702 scopus 로고    scopus 로고
    • Managerial Identification of Competitors
    • July
    • Clark, B. H. and D. B. Montgomery, 'Managerial Identification of Competitors', Journal of Marketing, 63, 3, July (1999) 67-83.
    • (1999) Journal of Marketing , vol.63 , Issue.3 , pp. 67-83
    • Clark, B.H.1    Montgomery, D.B.2
  • 57
    • 0039528636 scopus 로고
    • On Ethnographic Self-fashioning: Conrad and Malinowski
    • in T. C. Heller, M. Sosna and D. E. Welbery (eds), (Stanford University Press
    • Clifford, J., 'On Ethnographic Self-fashioning: Conrad and Malinowski', in T. C. Heller, M. Sosna and D. E. Welbery (eds), Reconstructing Individualism: Autonomy, individuality, and the self in Western Thought (Stanford University Press, 1986) 140-62.
    • (1986) Reconstructing Individualism: Autonomy, individuality, and the self in Western Thought , pp. 140-162
    • Clifford, J.1
  • 60
    • 0001784395 scopus 로고    scopus 로고
    • Building your Company's Vision
    • September-October
    • Collins, J. C. and J. Porras, 'Building your Company's Vision', Harvard Business Review, 74, 5, September-October (1996) 65-77.
    • (1996) Harvard Business Review , vol.74 , Issue.5 , pp. 65-77
    • Collins, J.C.1    Porras, J.2
  • 61
    • 0004231866 scopus 로고    scopus 로고
    • 3rd edn (New York: Random House Business Books
    • Collins, J. and J. Porras, Built to Last, 3rd edn (New York: Random House Business Books, 2000).
    • (2000) Built to Last
    • Collins, J.1    Porras, J.2
  • 62
    • 0001022830 scopus 로고
    • Competing on Resource Strategy in the 1990s
    • July-August
    • Collis, D. J. and C. A. Montgomery, 'Competing on Resource Strategy in the 1990s', Harvard Business Review, 73, 4, July-August (1995) 118-28.
    • (1995) Harvard Business Review , vol.73 , Issue.4 , pp. 118-128
    • Collis, D.J.1    Montgomery, C.A.2
  • 63
    • 0032066193 scopus 로고    scopus 로고
    • Creating Corporate Advantage
    • May-June
    • Collis, D. J. and C. A. Montgomery, 'Creating Corporate Advantage', Harvard Business Review, 76, 3, May-June (1998) 71-83.
    • (1998) Harvard Business Review , vol.76 , Issue.3 , pp. 71-83
    • Collis, D.J.1    Montgomery, C.A.2
  • 64
    • 19344378848 scopus 로고    scopus 로고
    • Multiple Strategy Paradigms: An Integrational Framework
    • June
    • Combe, I. A., 'Multiple Strategy Paradigms: An Integrational Framework', Journal of Marketing Management, 15, 5, June (1999) 341-59.
    • (1999) Journal of Marketing Management , vol.15 , Issue.5 , pp. 341-359
    • Combe, I.A.1
  • 65
    • 0025456299 scopus 로고
    • Relationship Marketing: Positioning for the Future
    • July-August
    • Copulsky, J. and M. Wolf, 'Relationship Marketing: Positioning for the Future', Journal of Business Strategy, 11, 4, July-August (1990) 16-20.
    • (1990) Journal of Business Strategy , vol.11 , Issue.4 , pp. 16-20
    • Copulsky, J.1    Wolf, M.2
  • 66
    • 2442581389 scopus 로고    scopus 로고
    • The Corporate Identity Metaphor: Perspectives, Problems and Prospects
    • Cornelissen, J. and P. Harris, 'The Corporate Identity Metaphor: Perspectives, Problems and Prospects', Journal of Marketing Management, 17 (2001) 49-71.
    • (2001) Journal of Marketing Management , vol.17 , pp. 49-71
    • Cornelissen, J.1    Harris, P.2
  • 67
    • 85014148322 scopus 로고
    • ed.), Educational Measurement, 2nd edn (Washington: American Council on Education
    • Cronbach, L. J., 'Test Validation', in R. L. Thorndike (ed.), Educational Measurement, 2nd edn (Washington: American Council on Education, 1971).
    • (1971) 'Test Validation', in R. L. Thorndik
    • Cronbach, L.J.1
  • 68
    • 0003056894 scopus 로고
    • Relationship Quality in Services Selling: An Interpersonal Influence Perspective
    • July
    • Crosby, L. A., K. Evans and D. Cowles, 'Relationship Quality in Services Selling: An Interpersonal Influence Perspective', Journal of Marketing, 54, 3, July (1990) 68-78.
    • (1990) Journal of Marketing , vol.54 , Issue.3 , pp. 68-78
    • Crosby, L.A.1    Evans, K.2    Cowles, D.3
  • 69
    • 0000013275 scopus 로고
    • Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry
    • November
    • Crosby, L. A. and N. Stephens, 'Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry', Journal of Marketing Research, 24, 4, November (1987) 404-11.
    • (1987) Journal of Marketing Research , vol.24 , Issue.4 , pp. 404-411
    • Crosby, L.A.1    Stephens, N.2
  • 71
    • 0001487535 scopus 로고
    • Learning the Craft of Organizational Research
    • Daft, R. L., 'Learning the Craft of Organizational Research', Academy of Management Review, 8, 4 (1983) 539-46.
    • (1983) Academy of Management Review , vol.8 , Issue.4 , pp. 539-546
    • Daft, R.L.1
  • 73
    • 84992974908 scopus 로고    scopus 로고
    • Successful competitive positioning: the key for entry into the European consumer market
    • Darling, J. R., 'Successful competitive positioning: the key for entry into the European consumer market', European Business Review, 13, 4 (2001) 209-20.
    • (2001) European Business Review , vol.13 , Issue.4 , pp. 209-220
    • Darling, J.R.1
  • 74
    • 17644448345 scopus 로고    scopus 로고
    • Competing with Giants: Survival Strategies for Local Companies in Emerging Markets
    • March-April,
    • Dawar, N. and T. Frost, 'Competing with Giants: Survival Strategies for Local Companies in Emerging Markets', Harvard Business Review, 77, 2, March-April, (1999) 119-30.
    • (1999) Harvard Business Review , vol.77 , Issue.2 , pp. 119-130
    • Dawar, N.1    Frost, T.2
  • 76
    • 0040984002 scopus 로고
    • The Capabilities of Market-Driven Organizations
    • October
    • Day, G. S., 'The Capabilities of Market-Driven Organizations', Journal of Marketing, 58, 4, October (1994) 37-53.
    • (1994) Journal of Marketing , vol.58 , Issue.4 , pp. 37-53
    • Day, G.S.1
  • 77
    • 0038055688 scopus 로고    scopus 로고
    • 'Aligning the Organization to the Market'
    • in D. R. Lehmann and K. E. Jocz eds.), (Cambridge, M: Marketing Science Institutes
    • Day, G. S., 'Aligning the Organization to the Market', in D. R. Lehmann and K. E. Jocz (eds.), Reflections on the Futures of Marketing (Cambridge, M: Marketing Science Institutes, 1997).
    • (1997) Reflections on the Futures of Marketing
    • Day, G.S.1
  • 78
    • 0033450299 scopus 로고    scopus 로고
    • Charting New Directions for Marketing
    • Day, G. S. and D. B. Montgomery, 'Charting New Directions for Marketing', Journal of Marketing, 63, Special Issue (1999) 3-13.
    • (1999) Journal of Marketing , vol.63 , pp. 3-13
    • Day, G.S.1    Montgomery, D.B.2
  • 79
    • 0002607378 scopus 로고
    • Assessing Advantage: A Framework for Diagnosing Competitive Superiority
    • April
    • Day, G. S. and R. Wensley, 'Assessing Advantage: A Framework for Diagnosing Competitive Superiority', Journal of Marketing, 52, 2, April (1988) 1-20.
    • (1988) Journal of Marketing , vol.52 , Issue.2 , pp. 1-20
    • Day, G.S.1    Wensley, R.2
  • 83
    • 33744922535 scopus 로고    scopus 로고
    • Reading and writing performance
    • Denzin, N. K., "Reading and writing performance", Qualitative Research, 3 (2), (2003) 147-64.
    • (2003) Qualitative Research , vol.3 , Issue.2 , pp. 147-164
    • Denzin, N.K.1
  • 84
    • 0002503018 scopus 로고    scopus 로고
    • The Discipline and Practice of Qualitative Research
    • in N. K. Denzin and Y. S. Lincoln (eds.), 2nd edn, (Thousand Oaks and London: Sage Publications
    • Denzin, N. K. and Y. S. Lincoln, 'The Discipline and Practice of Qualitative Research', in N. K. Denzin and Y. S. Lincoln (eds.), Handbook of Qualitative Research, 2nd edn, (Thousand Oaks and London: Sage Publications, 2000) 1-28.
    • (2000) Handbook of Qualitative Research , pp. 1-28
    • Denzin, N.K.1    Lincoln, Y.S.2
  • 85
    • 0041042864 scopus 로고
    • Managing the Marketing/R7D Interface
    • Deschamps, J.-P., 'Managing the Marketing/R7D Interface', Prism, 4 (1994) 5-19.
    • (1994) Prism , vol.4 , pp. 5-19
    • Deschamps, J.-P.1
  • 86
    • 0001487639 scopus 로고
    • Organizational Culture and Marketing: Defining the Research Agenda
    • January
    • Deshpande, R. and F. E. Webster Jr., 'Organizational Culture and Marketing: Defining the Research Agenda', Journal of Marketing, 53, 1, January (1989) 3-15.
    • (1989) Journal of Marketing , vol.53 , Issue.1 , pp. 3-15
    • Deshpande, R.1    Webster, F.E.2
  • 87
    • 0009076101 scopus 로고
    • Expanding the Scope of Segmentation Research
    • April
    • Dhalla, N. K. and W. H. Mahatoo, 'Expanding the Scope of Segmentation Research', Journal of Marketing, 40, 2, April (1976) 34-41.
    • (1976) Journal of Marketing , vol.40 , Issue.2 , pp. 34-41
    • Dhalla, N.K.1    Mahatoo, W.H.2
  • 88
    • 0037611882 scopus 로고    scopus 로고
    • 'New Millennium, new segments: moving towards the segment of one?'
    • Dibb, S. 'New Millennium, new segments: moving towards the segment of one?' Journal of Strategic Marketing, 9 (2001) 193-213.
    • (2001) Journal of Strategic Marketing , vol.9 , pp. 193-213
    • Dibb, S.1
  • 89
    • 0002418315 scopus 로고
    • Person-Situation: Segmentation's Missing Link
    • Dickson, P. R., 'Person-Situation: Segmentation's Missing Link', Journal of Marketing, 46, 4, (1982) 56-64.
    • (1982) Journal of Marketing , vol.46 , Issue.4 , pp. 56-64
    • Dickson, P.R.1
  • 90
    • 0002792409 scopus 로고
    • Market Segmentation Product Differentiation and Marketing Strategy
    • April
    • Dickson, P. R. and J. L. Ginter, 'Market Segmentation Product Differentiation and Marketing Strategy', Journal of Marketing, 51, 2, April (1987) 1-10.
    • (1987) Journal of Marketing , vol.51 , Issue.2 , pp. 1-10
    • Dickson, P.R.1    Ginter, J.L.2
  • 94
    • 0011264863 scopus 로고
    • Management and the World's Work
    • September-October
    • Drucker, P. F., 'Management and the World's Work', Harvard Business Review, 66, 5, September-October (1988) 65-76.
    • (1988) Harvard Business Review , vol.66 , Issue.5 , pp. 65-76
    • Drucker, P.F.1
  • 95
    • 0002007304 scopus 로고    scopus 로고
    • Managing Oneself
    • March-April
    • Drucker, P. F., 'Managing Oneself', Harvard Business Review, 77, 2, March-April (1999) 64-74.
    • (1999) Harvard Business Review , vol.77 , Issue.2 , pp. 64-74
    • Drucker, P.F.1
  • 96
    • 0001331369 scopus 로고
    • Organizational Culture: Getting a Fix on an Elusive Concept
    • Duncan, W. J., 'Organizational Culture: Getting a Fix on an Elusive Concept', Academy of Management Executive, 3, 3 (1989) 229-35.
    • (1989) Academy of Management Executive , vol.3 , Issue.3 , pp. 229-235
    • Duncan, W.J.1
  • 97
    • 0000082527 scopus 로고
    • Better Stories, Not Better Constructs, To Generate Better Theory: A Rejoinder to Eisenhardt
    • Dyer, W. Gibb Jr. and A. L. Wilkins, 'Better Stories, Not Better Constructs, To Generate Better Theory: A Rejoinder to Eisenhardt', Academy of Management Review, 16, 3 (1991) 613-19.
    • (1991) Academy of Management Review , vol.16 , Issue.3 , pp. 613-619
    • Dyer, W.G.1    Wilkins, A.L.2
  • 99
    • 0001233586 scopus 로고
    • The Power of Feelings in Understanding Advertising Effects
    • December
    • Edell, J. A. and M. C. Burke, 'The Power of Feelings in Understanding Advertising Effects', Journal of Consumer Research, 14, 3, December (1987) 421-33.
    • (1987) Journal of Consumer Research , vol.14 , Issue.3 , pp. 421-433
    • Edell, J.A.1    Burke, M.C.2
  • 100
    • 0001073758 scopus 로고
    • 'Building Theories from Case Study Research'
    • October
    • Eisenhardt, K. M, 'Building Theories from Case Study Research', Academy of Management Review, October (1989) 532-50.
    • (1989) Academy of Management Review , pp. 532-550
    • Eisenhardt, K.M.1
  • 102
    • 0001878310 scopus 로고
    • Creating a Corporate Vision
    • El-Namaki, M. S. S., 'Creating a Corporate Vision', Long Range Planning, 5, 6 (1992) 25-9.
    • (1992) Long Range Planning , vol.5 , Issue.6 , pp. 25-29
    • El-Namaki, M.S.S.1
  • 103
    • 78751625902 scopus 로고
    • Using Generic Strategies: Some Caveats
    • Eng, Lim G., 'Using Generic Strategies: Some Caveats', Singapore Management Review, 16, 1 (1994) 43-8.
    • (1994) Singapore Management Review , vol.16 , Issue.1 , pp. 43-48
    • Eng, L.G.1
  • 112
    • 0031601916 scopus 로고    scopus 로고
    • Preventing the Premature Death of Relationship Marketing
    • January-February
    • Fournier, S., S. Dobscha and D. G. Mick, 'Preventing the Premature Death of Relationship Marketing', Harvard Business Review, 76, 1, January-February (1998) 42-51.
    • (1998) Harvard Business Review , vol.76 , Issue.1 , pp. 42-51
    • Fournier, S.1    Dobscha, S.2    Mick, D.G.3
  • 114
    • 85014150698 scopus 로고    scopus 로고
    • Ideas you can take to the Bank
    • February
    • Friesen, P., 'Ideas you can take to the Bank', Target Marketing, February (1996) 14-15.
    • (1996) Target Marketing , pp. 14-15
    • Friesen, P.1
  • 117
    • 46549101521 scopus 로고
    • Creating A Corporate Culture for the Eighties
    • January-February
    • Gardner, M. P., 'Creating A Corporate Culture for the Eighties', Business Horizons, 28, 1, January-February (1985) 59-63.
    • (1985) Business Horizons , vol.28 , Issue.1 , pp. 59-63
    • Gardner, M.P.1
  • 119
    • 85014301628 scopus 로고
    • ed.), The Interpretation of Cultures, (New York: Basic Books
    • Geertz, C., 'Thick Description', in C. Geertz (ed.), The Interpretation of Cultures, (New York: Basic Books, 1973).
    • (1973) 'Thick Description', in C. Geertz
    • Geertz, C.1
  • 120
    • 0002506557 scopus 로고
    • 'Reinventing the Marketing Organization'
    • George, M., A. Freeling and D. Court, 'Reinventing the Marketing Organization', McKinsey Quarterly, Issue 4 (1994) 43-62.
    • (1994) McKinsey Quarterly , Issue.4 , pp. 43-62
    • George, M.1    Freeling, A.2    Court, D.3
  • 121
    • 0001836646 scopus 로고
    • Sustainable Advantage
    • September- October
    • Ghemawat, P., 'Sustainable Advantage', Harvard Business Review, 64, 5, September- October (1986) 53-8.
    • (1986) Harvard Business Review , vol.64 , Issue.5 , pp. 53-58
    • Ghemawat, P.1
  • 124
    • 0000692084 scopus 로고
    • Multiparadigm Perspectives on Theory Building
    • Gioia, D. A. and E. Pitre, 'Multiparadigm Perspectives on Theory Building', Academy of Management Review, 15, 4 (1990) 584-602.
    • (1990) Academy of Management Review , vol.15 , Issue.4 , pp. 584-602
    • Gioia, D.A.1    Pitre, E.2
  • 131
    • 21344490526 scopus 로고
    • Appealing Work: An Investigation of How Ethnographic Texts Convince
    • November
    • Golden-Biddle, K. and K. Locke, 'Appealing Work: An Investigation of How Ethnographic Texts Convince', Organization Science, 4, 4, November (1993) 595-616.
    • (1993) Organization Science , vol.4 , Issue.4 , pp. 595-616
    • Golden-Biddle, K.1    Locke, K.2
  • 133
    • 33745747934 scopus 로고
    • 'Applied Strategic Planning: A Model for Organizational Growth and Vitality'
    • in J. W. Pfeffer (ed.) (San Diego: University Associates
    • Goodstein, L. D., J. W. Pfeffer and T. M. Nolan, 'Applied Strategic Planning: A Model for Organizational Growth and Vitality', in J. W. Pfeffer (ed.) Strategic Planning: Selected Readings (San Diego: University Associates, 1986).
    • (1986) Strategic Planning: Selected Readings
    • Goodstein, L.D.1    Pfeffer, J.W.2    Nolan, T.M.3
  • 134
    • 84882453000 scopus 로고    scopus 로고
    • 'Hiring to Build Change Capacity: The Human Resource Role'
    • June
    • Gorman, B. and L. Hoopes, 'Hiring to Build Change Capacity: The Human Resource Role', Human Resource Planning, June (1999) 8-10.
    • (1999) Human Resource Planning , pp. 8-10
    • Gorman, B.1    Hoopes, L.2
  • 135
    • 0004125042 scopus 로고
    • Hillsdale, NJ: Lawrence Erlbaum Associates
    • Gorsuch, R. L., Factor Analysis (Hillsdale, NJ: Lawrence Erlbaum Associates, 1983)
    • (1983) Factor Analysis
    • Gorsuch, R.L.1
  • 136
    • 84968099966 scopus 로고
    • 'The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation'
    • Spring
    • Grant, R. M., 'The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation', California Management Review, 33, 3, Spring (1991) 114-35.
    • (1991) California Management Review , vol.33 , Issue.3 , pp. 114-135
    • Grant, R.M.1
  • 140
    • 84949388620 scopus 로고
    • The European Union 1993-1994: A Strategic Management Approach
    • Gray, K. R. and R. E. Karp, 'The European Union 1993-1994: A Strategic Management Approach', Management Research News, 17, 5/6 (1994) 23-51.
    • (1994) Management Research News , vol.17 , Issue.5-6 , pp. 23-51
    • Gray, K.R.1    Karp, R.E.2
  • 142
    • 0031086967 scopus 로고    scopus 로고
    • Multiple Stakeholders Orientation in UK Companies and the Implications for Company Performance
    • March
    • Greenley, G. E. and G. R. Foxall, 'Multiple Stakeholders Orientation in UK Companies and the Implications for Company Performance', Journal of Management Studies, 34, 2, March (1997) 259-84.
    • (1997) Journal of Management Studies , vol.34 , Issue.2 , pp. 259-284
    • Greenley, G.E.1    Foxall, G.R.2
  • 143
    • 0031991755 scopus 로고    scopus 로고
    • External Moderation of Associations among Stakeholder Orientations and Company Performance
    • February
    • Greenley, G. E. and G. R. Foxall, 'External Moderation of Associations among Stakeholder Orientations and Company Performance', International Journal of Research in Marketing, 15, 1, February (1998) 51-69.
    • (1998) International Journal of Research in Marketing , vol.15 , Issue.1 , pp. 51-69
    • Greenley, G.E.1    Foxall, G.R.2
  • 144
    • 0002823901 scopus 로고    scopus 로고
    • 'Reconstructing the Relationships between Universities and Society through Action Research'
    • in N. K. Denzin and Y. S. Lincoln (eds), 2nd edn
    • Greenwood, D. J. and M. Levin, 'Reconstructing the Relationships between Universities and Society through Action Research', in N. K. Denzin and Y. S. Lincoln (eds), Handbook of Qualitative Research, 2nd edn (2000) 85-106.
    • (2000) Handbook of Qualitative Research , pp. 85-106
    • Greenwood, D.J.1    Levin, M.2
  • 145
    • 0001937314 scopus 로고
    • 'Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface'
    • Gronroos, C., 'Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface', Journal of Business Research, 29 (1990a) 3-11.
    • (1990) Journal of Business Research , vol.29 , pp. 3-11
    • Gronroos, C.1
  • 147
    • 84905082651 scopus 로고
    • From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
    • Gronroos, C., 'From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing', Management Decision, 32, 2 (1994) 4-16.
    • (1994) Management Decision , vol.32 , Issue.2 , pp. 4-16
    • Gronroos, C.1
  • 148
    • 0003506684 scopus 로고
    • The rebirth of modern marketing; six propositions about relationship marketing
    • Helsinki, cited in Lings, 1999
    • Gronroos, C., 'The rebirth of modern marketing; six propositions about relationship marketing', Swedish School of Economics and Business Administration Working Paper 307 (Helsinki, 1995) cited in Lings, 1999.
    • (1995) Swedish School of Economics and Business Administration Working Paper , vol.307
    • Gronroos, C.1
  • 149
    • 0002912325 scopus 로고
    • The alternative paradigm dialog
    • in E. G. Guba (ed.), Thousand Oaks: Sage
    • Guba, E. G., 'The alternative paradigm dialog', in E. G. Guba (ed.), The Paradigm Dialog (Thousand Oaks: Sage, 1990) 17-30.
    • (1990) The Paradigm Dialog , pp. 17-30
    • Guba, E.G.1
  • 151
    • 0023399146 scopus 로고
    • The New Marketing-Developing Long-term Interactive Relationships
    • Gummesson, E., 'The New Marketing-Developing Long-term Interactive Relationships', Long Range Planning, 20, 4 (1987) 10-20.
    • (1987) Long Range Planning , vol.20 , Issue.4 , pp. 10-20
    • Gummesson, E.1
  • 152
    • 22044434921 scopus 로고    scopus 로고
    • Implementation requires a Relationship Paradigm
    • Summer
    • Gummesson, E., 'Implementation requires a Relationship Paradigm', Journal of the Academy of Marketing Science, 26, 3, Summer (1998) 242-9.
    • (1998) Journal of the Academy of Marketing Science , vol.26 , Issue.3 , pp. 242-249
    • Gummesson, E.1
  • 153
    • 85014143183 scopus 로고
    • eds) Reflections on the Futures of Marketing (Cambridge, MA: Marketing Science Institute
    • Haekel, S. H., 'Preface', in D. R. Lehmann and K. Jocz, (eds) Reflections on the Futures of Marketing (Cambridge, MA: Marketing Science Institute, 1987).
    • (1987) 'Preface', in D. R. Lehmann and K. Jocz,
    • Haekel, S.H.1
  • 155
    • 0021478853 scopus 로고
    • The Natural Logic of Management Policy Making: Its Implications for the Survival of an Organization
    • August
    • Hall, R., 'The Natural Logic of Management Policy Making: Its Implications for the Survival of an Organization', Management Science, 30, 8, August (1984) 905-27.
    • (1984) Management Science , vol.30 , Issue.8 , pp. 905-927
    • Hall, R.1
  • 156
    • 0030195221 scopus 로고    scopus 로고
    • Strategy as Revolution
    • Hamel, G., 'Strategy as Revolution', Harvard Business Review, 74, 4 (1996) 69-82.
    • (1996) Harvard Business Review , vol.74 , Issue.4 , pp. 69-82
    • Hamel, G.1
  • 157
    • 0004186401 scopus 로고    scopus 로고
    • Boston, Mass.: Harvard Business School Press
    • Hamel, G., Leading the Revolution (Boston, Mass.: Harvard Business School Press, 2000).
    • (2000) Leading the Revolution
    • Hamel, G.1
  • 160
    • 1642626262 scopus 로고    scopus 로고
    • How Process Enterprises Really Work
    • November-December
    • Hammer, M. and S. Stanton, 'How Process Enterprises Really Work', Harvard Business Review, 77, 6, November-December (1999) 108-18.
    • (1999) Harvard Business Review , vol.77 , Issue.6 , pp. 108-118
    • Hammer, M.1    Stanton, S.2
  • 161
    • 85014175052 scopus 로고
    • 'Backwards Segmentation Using Hierarchical Clustering and Q-Factor Analysis'
    • Hanson, F., 'Backwards Segmentation Using Hierarchical Clustering and Q-Factor Analysis', ESOMAR Seminar (1972).
    • (1972) ESOMAR Seminar
    • Hanson, F.1
  • 162
    • 70349957798 scopus 로고
    • The Implications of Low-involvement Theory for Advertising Effectiveness
    • Harris, G., 'The Implications of Low-involvement Theory for Advertising Effectiveness', International Journal of Advertising, 6, 3 (1987) 207-21.
    • (1987) International Journal of Advertising , vol.6 , Issue.3 , pp. 207-221
    • Harris, G.1
  • 163
    • 3042998099 scopus 로고
    • The Dynamics of Organizational Culture
    • October
    • Hatch, M. J., 'The Dynamics of Organizational Culture', Academy of Management Review, 18, 4, October (1993) 657-93.
    • (1993) Academy of Management Review , vol.18 , Issue.4 , pp. 657-693
    • Hatch, M.J.1
  • 164
    • 0035256463 scopus 로고    scopus 로고
    • Are the Strategic Stars Aligned for your Corporate Brand?
    • February
    • Hatch, M. J. and M. Schultz, 'Are the Strategic Stars Aligned for your Corporate Brand?', Harvard Business Review, 79, 2, February (2001) 129-34.
    • (2001) Harvard Business Review , vol.79 , Issue.2 , pp. 129-134
    • Hatch, M.J.1    Schultz, M.2
  • 165
    • 0345317808 scopus 로고
    • Customers Can Tell You What They Want
    • December
    • Havener, C. and M. Thorpe, 'Customers Can Tell You What They Want', Management Review, 183, 12, December (1994) 42-5.
    • (1994) Management Review , vol.183 , Issue.12 , pp. 42-45
    • Havener, C.1    Thorpe, M.2
  • 167
    • 0000564883 scopus 로고    scopus 로고
    • Strategic Thinking or Strategic Planning?
    • Heracleous, L., 'Strategic Thinking or Strategic Planning?', Long Range Planning, 31, 3 (1998) 481-7.
    • (1998) Long Range Planning , vol.31 , Issue.3 , pp. 481-487
    • Heracleous, L.1
  • 168
    • 0039030651 scopus 로고    scopus 로고
    • Two arguments for "covert methods" in social research
    • June
    • Herrera, C. D., 'Two arguments for "covert methods" in social research', British Journal of Sociology, 50, 2, June (1999) 331-43.
    • (1999) British Journal of Sociology , vol.50 , Issue.2 , pp. 331-343
    • Herrera, C.D.1
  • 170
    • 0000380646 scopus 로고
    • Lessons in the service sector
    • March- April
    • Heskett, J. L., 'Lessons in the service sector', Harvard Business Review, 65, 2, March- April (1987) 118-26.
    • (1987) Harvard Business Review , vol.65 , Issue.2 , pp. 118-126
    • Heskett, J.L.1
  • 171
    • 70449488866 scopus 로고
    • Market Segmentation - Can it work for your company?
    • January
    • Hiam, A. and C. D. Schewe, 'Market Segmentation - Can it work for your company?', Incentive, January (1993) 65-6.
    • (1993) Incentive , pp. 65-66
    • Hiam, A.1    Schewe, C.D.2
  • 172
    • 0344493245 scopus 로고    scopus 로고
    • Establishing a Standard: Competitive Strategy and Technological Standands in winner - Take All Industries
    • Hill, C. W. L., 'Establishing a Standard: Competitive Strategy and Technological Standands in winner - Take All Industries', Academy of Management Executive, 11, 2 (1997) 7-25.
    • (1997) Academy of Management Executive , vol.11 , Issue.2 , pp. 7-25
    • Hill, C.W.L.1
  • 174
    • 23044522965 scopus 로고    scopus 로고
    • Fundamental Changes in Marketing Organization: The Movement toward a Customer-Focused Organizational Structure
    • Homburg, C., J. P. Workman Jr and O. Jensen, 'Fundamental Changes in Marketing Organization: The Movement toward a Customer-Focused Organizational Structure', Journal of the Academy of Marketing Sciences, 28, 4 (2000) 459-78.
    • (2000) Journal of the Academy of Marketing Sciences , vol.28 , Issue.4 , pp. 459-478
    • Homburg, C.1    Workman, J.P.2    Jensen, O.3
  • 175
    • 0033467644 scopus 로고    scopus 로고
    • Marketing's Influence within the Firm
    • April
    • Homburg, C., J. P. Workman Jr and H. Krohmer, 'Marketing's Influence within the Firm', Journal of Marketing, 63, 2, April (1999) 1-17.
    • (1999) Journal of Marketing , vol.63 , Issue.2 , pp. 1-17
    • Homburg, C.1    Workman, J.P.2    Krohmer, H.3
  • 176
    • 0041814792 scopus 로고
    • Our Five Year Mission - To Boldly Go Where No Man Has Been Before
    • Hooley, G. J., A. J. Cox and A. Adams, 'Our Five Year Mission - To Boldly Go Where No Man Has Been Before', Journal of Marketing Management, 8, 1 (1992) 35-48.
    • (1992) Journal of Marketing Management , vol.8 , Issue.1 , pp. 35-48
    • Hooley, G.J.1    Cox, A.J.2    Adams, A.3
  • 179
  • 180
    • 84986121482 scopus 로고
    • The Comparative Advantage Theory of Competition
    • April
    • Hunt, S. D. and R. M. Morgan, 'The Comparative Advantage Theory of Competition', Journal of Marketing, 59, 2, April (1995) 1-14.
    • (1995) Journal of Marketing , vol.59 , Issue.2 , pp. 1-14
    • Hunt, S.D.1    Morgan, R.M.2
  • 183
    • 0002519007 scopus 로고    scopus 로고
    • The Choreography of Qualitative Research Design,: Minuets, Improvisations, and Crystallization
    • in N. K. Denzin and Y. S. Lincoln (eds), 2nd edn (Thousand Oaks and London: Sage Publications
    • Janesick, V. J., 'The Choreography of Qualitative Research Design,: Minuets, Improvisations, and Crystallization', in N. K. Denzin and Y. S. Lincoln (eds), Handbook of Qualitative Research, 2nd edn (Thousand Oaks and London: Sage Publications, 2000) 379-99.
    • (2000) Handbook of Qualitative Research , pp. 379-399
    • Janesick, V.J.1
  • 186
    • 84982012521 scopus 로고
    • Managing Strategic Change: The Role of Symbolic Action
    • Johnson, G., 'Managing Strategic Change: The Role of Symbolic Action', British Journal of Management, 25, 1 (1990) 183-200.
    • (1990) British Journal of Management , vol.25 , Issue.1 , pp. 183-200
    • Johnson, G.1
  • 187
    • 85014197052 scopus 로고
    • Market Segmentation: A Strategic Management Tool
    • Spring
    • Johnson, R. M., 'Market Segmentation: A Strategic Management Tool', Marketing Management, 3, 4, Spring (1995) 49-53.
    • (1995) Marketing Management , vol.3 , Issue.4 , pp. 49-53
    • Johnson, R.M.1
  • 188
    • 0008098071 scopus 로고    scopus 로고
    • London: HarperCollins Business
    • Jones, R., The Big Idea (London: HarperCollins Business, 2000).
    • (2000) The Big Idea
    • Jones, R.1
  • 189
    • 0001848840 scopus 로고
    • Why Satisfied Customers Defect
    • November-December
    • Jones, T. O. and W. Earl Sasser Jr., 'Why Satisfied Customers Defect', Harvard Business Review, 73, 6, November-December (1995) 88-99.
    • (1995) Harvard Business Review , vol.73 , Issue.6 , pp. 88-99
    • Jones, T.O.1    Sasser, W.E.2
  • 191
    • 0032376865 scopus 로고    scopus 로고
    • The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
    • May
    • Kalra, A. and R. C. Goodstein, 'The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity', Journal of Marketing Research, 35, 2, May (1998) 210-24.
    • (1998) Journal of Marketing Research , vol.35 , Issue.2 , pp. 210-224
    • Kalra, A.1    Goodstein, R.C.2
  • 194
    • 34249696905 scopus 로고
    • Consumer Schizophrenia: Extremism in the Marketplace
    • July/August
    • Kardon, B. E., 'Consumer Schizophrenia: Extremism in the Marketplace', Planning Review, 29, 4, July/August (1992) 18-22.
    • (1992) Planning Review , vol.29 , Issue.4 , pp. 18-22
    • Kardon, B.E.1
  • 195
    • 0005760736 scopus 로고    scopus 로고
    • The Brand Report Card
    • January-February
    • Keller, R. H., 'The Brand Report Card', Harvard Business Review, 78, 1, January-February (2000) 147-57.
    • (2000) Harvard Business Review , vol.78 , Issue.1 , pp. 147-157
    • Keller, R.H.1
  • 196
    • 0002897415 scopus 로고    scopus 로고
    • Participatory Action Research
    • in N. K. Denzin and Y. S. Lincoln (eds), 2nd edn (Thousand Oaks and London, Sage Publications
    • Kemmis, S. and R. McTaggart, 'Participatory Action Research', in N. K. Denzin and Y. S. Lincoln (eds), Handbook of Qualitative Research, 2nd edn (Thousand Oaks and London, Sage Publications, 2000) 567-605.
    • (2000) Handbook of Qualitative Research , pp. 567-605
    • Kemmis, S.1    McTaggart, R.2
  • 197
    • 1642528161 scopus 로고
    • Faith in Four P's: An Alternative
    • Kent, R. A., 'Faith in Four P's: An Alternative', Journal of Marketing Management, 2, 2 (1986) 145-54.
    • (1986) Journal of Marketing Management , vol.2 , Issue.2 , pp. 145-154
    • Kent, R.A.1
  • 198
    • 0002893381 scopus 로고
    • The Dynamics of Family Controlled Firms: The Good and the Bad News
    • Winter
    • Kets Vries, M. F. R., 'The Dynamics of Family Controlled Firms: The Good and the Bad News', Organizational Dynamics, Winter (1993) 59-71.
    • (1993) Organizational Dynamics , pp. 59-71
    • Vries, K.M.F.R.1
  • 199
    • 0011564453 scopus 로고
    • The New Strategic Architecture: Learning to Compete in the Twenty-First Century
    • Kiernan, M. J., 'The New Strategic Architecture: Learning to Compete in the Twenty-First Century', Academy of Management Executive, 7, 1 (1993) 7-21.
    • (1993) Academy of Management Executive , vol.7 , Issue.1 , pp. 7-21
    • Kiernan, M.J.1
  • 201
    • 85014206197 scopus 로고    scopus 로고
    • A game theoretic perspective on market-oriented versus innovative strategic choice
    • Kleindl, B., 'A game theoretic perspective on market-oriented versus innovative strategic choice', Journal of Strategic Marketing, 7 (1999) 265-74.
    • (1999) Journal of Strategic Marketing , vol.7 , pp. 265-274
    • Kleindl, B.1
  • 203
    • 0006199254 scopus 로고
    • 'Reconceptualizing Marketing: An Interview with Philip Kotler'
    • December
    • Kotler, P., 'Reconceptualizing Marketing: An Interview with Philip Kotler', European Management Journal, 12, 4, December (1994b) 353-61.
    • (1994) European Management Journal , vol.12 , Issue.4 , pp. 353-361
    • Kotler, P.1
  • 205
    • 84909888830 scopus 로고
    • Wettbewerbsvorteile durch Differenzierungsmanagement
    • cited in Muhlbacher, Dreher and Gabriel-Ritter, 1994
    • Kramer, F., 'Wettbewerbsvorteile durch Differenzierungsmanagement', Zeitschrift für Betriebswirtschaft, 10 (1991) cited in Muhlbacher, Dreher and Gabriel-Ritter, 1994.
    • (1991) Zeitschrift für Betriebswirtschaft , vol.10
    • Kramer, F.1
  • 210
    • 0033246750 scopus 로고    scopus 로고
    • Strategies for Theorizing From Process Data
    • Langley, A., 'Strategies for Theorizing From Process Data', Academy of Management Review, 24, 4 (1999) 691-710.
    • (1999) Academy of Management Review , vol.24 , Issue.4 , pp. 691-710
    • Langley, A.1
  • 211
    • 84986055846 scopus 로고
    • Strategy Shifts Up a Gear
    • October
    • Lanning, M. J. and L. W. Phillips, 'Strategy Shifts Up a Gear', Marketing, October (1991) 9.
    • (1991) Marketing , pp. 9
    • Lanning, M.J.1    Phillips, L.W.2
  • 212
    • 0040316777 scopus 로고
    • Developing Brand Strategies across Borders
    • August
    • Lannon, J., 'Developing Brand Strategies across Borders', Marketing and Research Today, 19, 3, August (1991) 160-8.
    • (1991) Marketing and Research Today , vol.19 , Issue.3 , pp. 160-168
    • Lannon, J.1
  • 213
    • 77952356905 scopus 로고
    • The ABC's of Positioning
    • Winter
    • Lautman, M. R., 'The ABC's of Positioning', Marketing Research, 5, 1, Winter (1993) 12-18.
    • (1993) Marketing Research , vol.5 , Issue.1 , pp. 12-18
    • Lautman, M.R.1
  • 215
    • 43149121533 scopus 로고
    • A Re-appraisal of the Role of Marketing Planning
    • Leppard, J. and M. H. B. McDonald, 'A Re-appraisal of the Role of Marketing Planning', Journal of Marketing Management, 3, 2 (1987) 159-71.
    • (1987) Journal of Marketing Management , vol.3 , Issue.2 , pp. 159-171
    • Leppard, J.1    McDonald, M.H.B.2
  • 217
    • 0002288096 scopus 로고
    • Marketing Myopia
    • July-August
    • Levitt, T., 'Marketing Myopia', Harvard Business Review, 38, July-August (1960) 45-56.
    • (1960) Harvard Business Review , vol.38 , pp. 45-56
    • Levitt, T.1
  • 220
    • 0002833018 scopus 로고
    • Marketing Success through Differentiation - of Anything
    • January-February
    • Levitt, T., 'Marketing Success through Differentiation - of Anything', Harvard Business Review, 58, 1, January-February (1980) 83-91.
    • (1980) Harvard Business Review , vol.58 , Issue.1 , pp. 83-91
    • Levitt, T.1
  • 222
    • 0001650449 scopus 로고
    • Symbols for Sale
    • July-August
    • Levy, S. J., 'Symbols for Sale', Harvard Business Review, 37, July-August (1959) 117-24.
    • (1959) Harvard Business Review , vol.37 , pp. 117-124
    • Levy, S.J.1
  • 223
    • 0033246742 scopus 로고    scopus 로고
    • Metratriangulation: Building Theory From Multiple Paradigms
    • Lewis, M. W. and A. J. Grimes, 'Metratriangulation: Building Theory From Multiple Paradigms', Academy of Management Review, 24, 4 (1999) 672-90.
    • (1999) Academy of Management Review , vol.24 , Issue.4 , pp. 672-690
    • Lewis, M.W.1    Grimes, A.J.2
  • 225
    • 0002929657 scopus 로고    scopus 로고
    • Paradigmatic Controversies, Contradictions, and Emerging Confluences
    • in N. K. Denzin and Y. S. Lincoln (eds), 2nd edn (Thousand Oaks and London: Sage Publications
    • Lincoln, Y. S. and E. G. Guba, 'Paradigmatic Controversies, Contradictions, and Emerging Confluences', in N. K. Denzin and Y. S. Lincoln (eds), Handbook of Qualitative Research, 2nd edn (Thousand Oaks and London: Sage Publications, 2000) 163-88.
    • (2000) Handbook of Qualitative Research , pp. 163-188
    • Lincoln, Y.S.1    Guba, E.G.2
  • 226
    • 24344436612 scopus 로고    scopus 로고
    • Balancing Internal and External Market Orientations
    • May
    • Lings, I. N., 'Balancing Internal and External Market Orientations', Journal of Marketing Management, 15, 4, May (1999) 239-63.
    • (1999) Journal of Marketing Management , vol.15 , Issue.4 , pp. 239-263
    • Lings, I.N.1
  • 227
    • 0031287508 scopus 로고    scopus 로고
    • Constructing Opportunities for Contribution: Structuring Intertextual Coherence and 'Problematizing' in Organizational Studies
    • October
    • Locke, K. and K. Golden-Biddle, 'Constructing Opportunities for Contribution: Structuring Intertextual Coherence and 'Problematizing' in Organizational Studies', Academy of Management Journal, 40, 5, October (1997) 1023-62.
    • (1997) Academy of Management Journal , vol.40 , Issue.5 , pp. 1023-1062
    • Locke, K.1    Golden-Biddle, K.2
  • 228
    • 0038886565 scopus 로고
    • 'Dinosaurs?'
    • 3 May
    • Loomis, C. J., 'Dinosaurs?', Fortune, 3 May (1993).
    • (1993) Fortune
    • Loomis, C.J.1
  • 231
    • 0000607315 scopus 로고
    • Successful vs Effective Real Managers
    • Luthans, F., 'Successful vs Effective Real Managers', The Academy of Management Executive, 2, 2 (1988) 127-32.
    • (1988) The Academy of Management Executive , vol.2 , Issue.2 , pp. 127-132
    • Luthans, F.1
  • 233
  • 234
    • 44949289985 scopus 로고
    • Strategic Planning and Intuition at Unilever
    • April
    • Maljers, F. A., 'Strategic Planning and Intuition at Unilever', Long Range Planning, 23, 2, April (1990) 63-8.
    • (1990) Long Range Planning , vol.23 , Issue.2 , pp. 63-68
    • Maljers, F.A.1
  • 236
    • 0002725859 scopus 로고
    • Truth or Corporate Propaganda: The Value of a Good War Story
    • in L. Pondy, P. Frost, G. Morgan and T. C. Dandridge (eds),
    • Martin, J. and M. Powers, 'Truth or Corporate Propaganda: The Value of a Good War Story', in L. Pondy, P. Frost, G. Morgan and T. C. Dandridge (eds), Organizational Symbolism Greenwich JAI Press, 1983) 93-107.
    • (1983) Organizational Symbolism Greenwich JAI Press , pp. 93-107
    • Martin, J.1    Powers, M.2
  • 237
    • 0040560823 scopus 로고
    • 'A Framework for Evaluating the Relational Extent of a Relationship Marketing Strategy in Non-profit Organizations'
    • in AMA Educators' Proceedings, Chicago, IL., cited in Juttner and Wehrli, 1994.
    • McCort, J., 'A Framework for Evaluating the Relational Extent of a Relationship Marketing Strategy in Non-profit Organizations', in AMA Educators' Proceedings, Chicago, IL. (1993) 409-16, cited in Juttner and Wehrli, 1994.
    • (1993) , pp. 409-416
    • McCort, J.1
  • 238
    • 84857331984 scopus 로고
    • Strategic Marketing Planning: A State-of-the-art review
    • McDonald, M. H. B., 'Strategic Marketing Planning: A State-of-the-art review', Marketing Intelligence and Planning, 10, 4 (1992) 4-22.
    • (1992) Marketing Intelligence and Planning , vol.10 , Issue.4 , pp. 4-22
    • McDonald, M.H.B.1
  • 239
    • 0025929454 scopus 로고
    • Marketing is Everything
    • January- February
    • McKenna, R., 'Marketing is Everything', Harvard Business Review, 69, 5, January- February (1991) 65-79.
    • (1991) Harvard Business Review , vol.69 , Issue.5 , pp. 65-79
    • McKenna, R.1
  • 241
    • 0004280415 scopus 로고
    • New York: Holt, Rinehart & Winston
    • McClelland, D. C., 'Personality' (New York: Holt, Rinehart & Winston, 1951).
    • (1951) 'Personality'
    • McClelland, D.C.1
  • 242
    • 84980230907 scopus 로고
    • How Ideologies Supplement Formal Structures and Shape Responses to Environments
    • Meyer, A. D., 'How Ideologies Supplement Formal Structures and Shape Responses to Environments', Journal of Management Studies, 19, 1 (1982) 45-61.
    • (1982) Journal of Management Studies , vol.19 , Issue.1 , pp. 45-61
    • Meyer, A.D.1
  • 243
    • 84973806727 scopus 로고
    • 'Drawing valid meaning from qualitative data: Toward a shared craft'
    • Miles, M. B. and A. M. Huberman, 'Drawing valid meaning from qualitative data: Toward a shared craft', Educational Researcher, 13, 5 (1984).
    • (1984) Educational Researcher , vol.13 , Issue.5
    • Miles, M.B.1    Huberman, A.M.2
  • 246
    • 84989007307 scopus 로고
    • Momentum and Revolution in Organizational Adaptation
    • Miller, D. and P. Friesen, 'Momentum and Revolution in Organizational Adaptation', Academy of Management Journal, 23, 4 (1980) 591-614.
    • (1980) Academy of Management Journal , vol.23 , Issue.4 , pp. 591-614
    • Miller, D.1    Friesen, P.2
  • 250
    • 0001862812 scopus 로고
    • Crafting Strategy
    • July-August
    • Mintzberg, H., 'Crafting Strategy', Harvard Business Review, 65, 4, July-August (1987) 66-76.
    • (1987) Harvard Business Review , vol.65 , Issue.4 , pp. 66-76
    • Mintzberg, H.1
  • 256
    • 0033426106 scopus 로고    scopus 로고
    • The Role of Marketing
    • Special Issue
    • Moorman, C. and R. T. Rust, 'The Role of Marketing', Journal of Marketing, 63, Special Issue (1999) 180-97.
    • (1999) Journal of Marketing , vol.63 , pp. 180-197
    • Moorman, C.1    Rust, R.T.2
  • 259
    • 85014255029 scopus 로고    scopus 로고
    • Home Grown and High Touch - Community Banks Market Their Turf
    • February
    • Morrall, K., 'Home Grown and High Touch - Community Banks Market Their Turf', Bank Marketing, February (1997) 51-9.
    • (1997) Bank Marketing , pp. 51-59
    • Morrall, K.1
  • 263
    • 73049091251 scopus 로고
    • Successful Implementation of New Market Strategies - A Corporate Culture Perspective
    • Muhlbacher, H., W. Vyslozil and A. Ritter, 'Successful Implementation of New Market Strategies - A Corporate Culture Perspective', Journal of Marketing Management, 3, 2 (1987) 205-17.
    • (1987) Journal of Marketing Management , vol.3 , Issue.2 , pp. 205-217
    • Muhlbacher, H.1    Vyslozil, W.2    Ritter, A.3
  • 264
    • 0001400736 scopus 로고
    • Organizational Frame Bending: Principles for Managing Reorientation
    • Nadler, D. A. and M. L. Tushman, 'Organizational Frame Bending: Principles for Managing Reorientation', Academy of Management Executive, 3, 3 (1989) 194-205.
    • (1989) Academy of Management Executive , vol.3 , Issue.3 , pp. 194-205
    • Nadler, D.A.1    Tushman, M.L.2
  • 265
    • 0002954788 scopus 로고
    • The Effect of a Market Orientation on Business Profitability
    • October
    • Narver, J. C. and S. F. Slater, 'The Effect of a Market Orientation on Business Profitability', Journal of Marketing, 54, 4, October (1990) 20-8.
    • (1990) Journal of Marketing , vol.54 , Issue.4 , pp. 20-28
    • Narver, J.C.1    Slater, S.F.2
  • 266
    • 0002628192 scopus 로고
    • Judgemental Modelling as a Tool for Analysing Market Structure
    • June
    • Naudé, P., 'Judgemental Modelling as a Tool for Analysing Market Structure', Industrial Marketing Management, 24, 3, June (1995) 227-38.
    • (1995) Industrial Marketing Management , vol.24 , Issue.3 , pp. 227-238
    • Naudé, P.1
  • 267
    • 0003759458 scopus 로고
    • 'Cultural Studies: An Introduction'
    • in L. Grossberg, C. Nelson, and P. A. Treichler (eds), (New York: Routledge
    • Nelson, C., P. A. Treichler and L. Grossberg, 'Cultural Studies: An Introduction', in L. Grossberg, C. Nelson, and P. A. Treichler (eds), Cultural Studies (New York: Routledge, 1992).
    • (1992) Cultural Studies
    • Nelson, C.1    Treichler, P.A.2    Grossberg, L.3
  • 270
    • 0027633471 scopus 로고
    • From Value Chain to Value Constellation: Designing Interactive Strategy
    • July-August
    • Normann, R. and R. Ramirez, 'From Value Chain to Value Constellation: Designing Interactive Strategy', Harvard Business Review, 71, 4, July-August (1993) 65-77.
    • (1993) Harvard Business Review , vol.71 , Issue.4 , pp. 65-77
    • Normann, R.1    Ramirez, R.2
  • 271
    • 0030517781 scopus 로고    scopus 로고
    • The Effect of New Product Features on Brand Choice
    • February
    • Nowlis, S. M. and I. Simonson, 'The Effect of New Product Features on Brand Choice', Journal of Marketing Research, 33, 1, February (1996) 36-46.
    • (1996) Journal of Marketing Research , vol.33 , Issue.1 , pp. 36-46
    • Nowlis, S.M.1    Simonson, I.2
  • 273
    • 31744446251 scopus 로고    scopus 로고
    • The Competence Trap: Exploring Issues on Winning and Sustaining Core Competence
    • O'Driscoll, A, D. Carson and A. Gilmore, 'The Competence Trap: Exploring Issues on Winning and Sustaining Core Competence', Irish Journal of Management, 22, 1 (2001) 73-90.
    • (2001) Irish Journal of Management , vol.22 , Issue.1 , pp. 73-90
    • O'Driscoll, A.1    Carson, D.2    Gilmore, A.3
  • 274
    • 0035589351 scopus 로고    scopus 로고
    • The Founder's Legacy: Hangover or Inheritance
    • Ogbonna, E. and L. C. Harris, 'The Founder's Legacy: Hangover or Inheritance', British Journal of Management, 12 (2001) 13-31.
    • (2001) British Journal of Management , vol.12 , pp. 13-31
    • Ogbonna, E.1    Harris, L.C.2
  • 275
    • 0000250672 scopus 로고
    • People and Organizational Culture: A Q-sort approach to assessing person-organization fit
    • O'Reilly, C., J. A. Chatman and D. Caldwell, 'People and Organizational Culture: A Q-sort approach to assessing person-organization fit', Academy of Management Journal, 34, 3 (1991) 487-516.
    • (1991) Academy of Management Journal , vol.34 , Issue.3 , pp. 487-516
    • O'Reilly, C.1    Chatman, J.A.2    Caldwell, D.3
  • 276
    • 0002393976 scopus 로고
    • Understanding Customer Expectations of Service
    • Spring
    • Parasuraman, A., L. L. Berry and V. A. Zeithaml, 'Understanding Customer Expectations of Service', Sloan Management Review, 32, 3, Spring (1991) 39-47.
    • (1991) Sloan Management Review , vol.32 , Issue.3 , pp. 39-47
    • Parasuraman, A.1    Berry, L.L.2    Zeithaml, V.A.3
  • 277
    • 0002408510 scopus 로고
    • A Conceptual Model of Service Quality and Its Implications for Future Research
    • Fall
    • Parasuraman, A., V. A. Zeithaml and L. L. Berry, 'A Conceptual Model of Service Quality and Its Implications for Future Research', Journal of Marketing, 49, 4, Fall (1985) 41-50.
    • (1985) Journal of Marketing , vol.49 , Issue.4 , pp. 41-50
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 281
    • 84973817216 scopus 로고
    • 'The Goodness of Qualitative Research'
    • Peshkin, A., 'The Goodness of Qualitative Research', Educational Research (US), 22, 2 (1993).
    • (1993) Educational Research (US) , vol.22 , Issue.2
    • Peshkin, A.1
  • 285
    • 21344480179 scopus 로고
    • Barriers to the Advance of Organization Science: Paradigm Development as a Dependable Variable
    • Pfeffer, J., 'Barriers to the Advance of Organization Science: Paradigm Development as a Dependable Variable', Academy of Management Review, 18, 4 (1993) 599-620.
    • (1993) Academy of Management Review , vol.18 , Issue.4 , pp. 599-620
    • Pfeffer, J.1
  • 286
    • 0141562769 scopus 로고
    • Mortality, Reproducibility, and the Persistence of Styles of Theory
    • November-December
    • Pfeffer, J., 'Mortality, Reproducibility, and the Persistence of Styles of Theory', Organization Science, 6, 6, November-December (1995) 681-6.
    • (1995) Organization Science , vol.6 , Issue.6 , pp. 681-686
    • Pfeffer, J.1
  • 287
    • 0002527481 scopus 로고
    • Mass Customising Products and Services
    • July- August
    • Pine, B. J., 'Mass Customising Products and Services', Planning Review, 22, July- August (1993) 6-55.
    • (1993) Planning Review , vol.22 , pp. 6-55
    • Pine, B.J.1
  • 288
    • 0001564234 scopus 로고
    • Do You Want to Keep Your Customers Forever?
    • March-April
    • Pine B. J., D. Peppers and M. Rogers, 'Do You Want to Keep Your Customers Forever?', Harvard Business Review, 73, 2, March-April (1995) 103-14.
    • (1995) Harvard Business Review , vol.73 , Issue.2 , pp. 103-114
    • Pine, B.J.1    Peppers, D.2    Rogers, M.3
  • 289
    • 0000823587 scopus 로고
    • Taxonomic Mental Models of Competitor Definition
    • Porac, J. F. and H. Thomas, 'Taxonomic Mental Models of Competitor Definition', Academy of Management Review, 15, 2 (1990) 224-40.
    • (1990) Academy of Management Review , vol.15 , Issue.2 , pp. 224-240
    • Porac, J.F.1    Thomas, H.2
  • 290
    • 0001672981 scopus 로고
    • How Competitors Shape Strategy
    • March-April
    • Porter, M. E., 'How Competitors Shape Strategy', Harvard Business Review, 57, 2, March-April (1979) 137-45.
    • (1979) Harvard Business Review , vol.57 , Issue.2 , pp. 137-145
    • Porter, M.E.1
  • 291
    • 0002663735 scopus 로고
    • From Competitive Advantage to Corporate Strategy
    • May-June
    • Porter, M. E., 'From Competitive Advantage to Corporate Strategy', Harvard Business Review, 65, 3, May-June (1987) 43-69.
    • (1987) Harvard Business Review , vol.65 , Issue.3 , pp. 43-69
    • Porter, M.E.1
  • 292
    • 84989056644 scopus 로고
    • Towards a Dynamic Theory of Strategy
    • Winter
    • Porter, M. E., 'Towards a Dynamic Theory of Strategy', Strategic Management Journal, 12, Winter (1991) 95-117.
    • (1991) Strategic Management Journal , vol.12 , pp. 95-117
    • Porter, M.E.1
  • 294
    • 0003189799 scopus 로고    scopus 로고
    • 'What is Strategy?'
    • November- December
    • Porter, M. E., 'What is Strategy?', Harvard Business Review, 74, 6, November- December 1996, 61-78.
    • (1996) Harvard Business Review , vol.74 , Issue.6 , pp. 61-78
    • Porter, M.E.1
  • 295
    • 0004281135 scopus 로고    scopus 로고
    • Boston: Harvard Business School Press
    • Porter, M. E., On Competition (Boston: Harvard Business School Press, 1998).
    • (1998) On Competition
    • Porter, M.E.1
  • 296
    • 0003964066 scopus 로고    scopus 로고
    • New York and Basingstoke: Palgrave
    • Porter, M. E., Can Japan Compete? (New York and Basingstoke: Palgrave, 2000).
    • (2000) Can Japan Compete?
    • Porter, M.E.1
  • 297
    • 0033228762 scopus 로고    scopus 로고
    • Philanthropy's New Agenda: Creating Value
    • November-December
    • Porter, M. E. and M. R. Kramer, 'Philanthropy's New Agenda: Creating Value', Harvard Business Review, 77, 6, November-December (1999) 121-30.
    • (1999) Harvard Business Review , vol.77 , Issue.6 , pp. 121-130
    • Porter, M.E.1    Kramer, M.R.2
  • 299
    • 0003106484 scopus 로고
    • The Core Competence of the Corporation
    • May-June
    • Prahalad, C. K. and G. Hamel, 'The Core Competence of the Corporation', Harvard Business Review, 68, 3, May-June (1990) 79-91.
    • (1990) Harvard Business Review , vol.68 , Issue.3 , pp. 79-91
    • Prahalad, C.K.1    Hamel, G.2
  • 300
    • 0002422766 scopus 로고    scopus 로고
    • Co-opting Customer Competence
    • January-February
    • Prahalad, C. K. and V. Ramaswany, 'Co-opting Customer Competence', Harvard Business Review, 78, 1, January-February (2000) 79-87.
    • (2000) Harvard Business Review , vol.78 , Issue.1 , pp. 79-87
    • Prahalad, C.K.1    Ramaswany, V.2
  • 303
    • 0002213484 scopus 로고
    • Politics and Ethics in Qualitative Research
    • in N. K. Denzin and Y. S. Lincoln (eds), (Thousand Oaks: Sage Publications
    • Punch, M., 'Politics and Ethics in Qualitative Research', in N. K. Denzin and Y. S. Lincoln (eds), Handbook of Qualitative Research (Thousand Oaks: Sage Publications, 1994) 83-97.
    • (1994) Handbook of Qualitative Research , pp. 83-97
    • Punch, M.1
  • 305
    • 0002986217 scopus 로고    scopus 로고
    • Brands versus Private Labels: Fighting to Win
    • January-February
    • Quelch, J. A. and D. Harding, 'Brands versus Private Labels: Fighting to Win', Harvard Business Review, 74, 1, January-February (1996) 99-109.
    • (1996) Harvard Business Review , vol.74 , Issue.1 , pp. 99-109
    • Quelch, J.A.1    Harding, D.2
  • 307
    • 0003259576 scopus 로고    scopus 로고
    • Who Am I? The Need for a Variety of Selves in the Field
    • in R. Hertz (ed.), (Thousand Oaks and London: Sage Publications
    • Reinharz, S., 'Who Am I? The Need for a Variety of Selves in the Field', in R. Hertz (ed.), Reflexivity and Voice (Thousand Oaks and London: Sage Publications, 1997) 3-20.
    • (1997) Reflexivity and Voice , pp. 3-20
    • Reinharz, S.1
  • 308
    • 0002010903 scopus 로고
    • Writing: A Method of Inquiry
    • in N. K. Denzin and Y. S. Lincoln (eds), (Thousand Oaks and London: Sage Publications
    • Richardson, L., 'Writing: A Method of Inquiry', in N. K. Denzin and Y. S. Lincoln (eds), Handbook of Qualitative Research (Thousand Oaks and London: Sage Publications, 1994) 516-29.
    • (1994) Handbook of Qualitative Research , pp. 516-529
    • Richardson, L.1
  • 318
    • 0002866621 scopus 로고    scopus 로고
    • The Employee - Customer Profit Chain at Sears
    • January-February
    • Rucci, A. J., S. P. Kirn and R. T. Quinn, 'The Employee - Customer Profit Chain at Sears', Harvard Business Review, 76, 1, January-February (1998) 82-97.
    • (1998) Harvard Business Review , vol.76 , Issue.1 , pp. 82-97
    • Rucci, A.J.1    Kirn, S.P.2    Quinn, R.T.3
  • 319
    • 48249087841 scopus 로고
    • An Examination of Need-Satisfaction Models of Job Attitudes
    • September
    • Salancik, G. R. and J. Pfeffer, 'An Examination of Need-Satisfaction Models of Job Attitudes', Administrative Science Quarterly, 22, 3, September (1977) 427-56.
    • (1977) Administrative Science Quarterly , vol.22 , Issue.3 , pp. 427-456
    • Salancik, G.R.1    Pfeffer, J.2
  • 321
    • 0346631943 scopus 로고
    • People are People the World Over: The Case for Psychological Market Segmentation
    • November
    • Sampson, P., 'People are People the World Over: The Case for Psychological Market Segmentation', Marketing and Research Today, 20, 4, November (1992) 236-44.
    • (1992) Marketing and Research Today , vol.20 , Issue.4 , pp. 236-244
    • Sampson, P.1
  • 322
  • 323
    • 0000907211 scopus 로고
    • Match supply and demand in service industries
    • November-December
    • Sasser, W. E., 'Match supply and demand in service industries', Harvard Business Review, 54, 6, November-December (1976) 133-40.
    • (1976) Harvard Business Review , vol.54 , Issue.6 , pp. 133-140
    • Sasser, W.E.1
  • 326
    • 0001966062 scopus 로고
    • The Role of the Founder in Creating Organizational Culture
    • Summer
    • Schein, E. H., 'The Role of the Founder in Creating Organizational Culture', Organizational Dynamics, 12, 1, Summer (1983) 13-28.
    • (1983) Organizational Dynamics , vol.12 , Issue.1 , pp. 13-28
    • Schein, E.H.1
  • 328
    • 0001858742 scopus 로고
    • The Role of the Founder in the Creation of Organizational Culture
    • in P. J. Frost, L. F. Moore, M. R. Louis, C. Lundberg, and J. Martin (eds), (Thousand Oaks and London: Sage Publications
    • Schein, E. H., 'The Role of the Founder in the Creation of Organizational Culture', in P. J. Frost, L. F. Moore, M. R. Louis, C. Lundberg, and J. Martin (eds), Organizational Culture (Thousand Oaks and London: Sage Publications, 1991) 14-25.
    • (1991) Organizational Culture , pp. 14-25
    • Schein, E.H.1
  • 330
    • 0009127451 scopus 로고
    • Employee and Customer Perceptions of Service in Banks: Replication and Extension
    • Schneider, B. and D. E. Bowen, 'Employee and Customer Perceptions of Service in Banks: Replication and Extension', Journal of Applied Psychology, 70 (1985) 423-33.
    • (1985) Journal of Applied Psychology , vol.70 , pp. 423-433
    • Schneider, B.1    Bowen, D.E.2
  • 331
    • 0002047651 scopus 로고
    • Strategies for Mature Business
    • Schofield, M. and D. Arnold, 'Strategies for Mature Business', Long Range Planning, 21, 5 (1988) 69-76.
    • (1988) Long Range Planning , vol.21 , Issue.5 , pp. 69-76
    • Schofield, M.1    Arnold, D.2
  • 333
    • 0030534883 scopus 로고    scopus 로고
    • Living with Multiple Paradigms: The Case of Paradigm Interplay in Organizational Culture Studies
    • Schultz, M. and M. J. Hatch, 'Living with Multiple Paradigms: The Case of Paradigm Interplay in Organizational Culture Studies', Academy of Management Review, 21, 2 (1996) 529-57.
    • (1996) Academy of Management Review , vol.21 , Issue.2 , pp. 529-557
    • Schultz, M.1    Hatch, M.J.2
  • 334
    • 0010090252 scopus 로고    scopus 로고
    • Textual gymnastics, ethics and angst
    • in W. G. Tierney and Y. S. Lincoln (eds), (State University of New York Press
    • Schwandt, T. A., 'Textual gymnastics, ethics and angst', in W. G. Tierney and Y. S. Lincoln (eds), Representation and the text: Reframing the narrative voice (State University of New York Press, 1997) 305-11.
    • (1997) Representation and the text: Reframing the narrative voice , pp. 305-311
    • Schwandt, T.A.1
  • 336
    • 0003199442 scopus 로고
    • Organization Inquiry: Towards a New Model of the Action Research Process
    • in D. D. Warrick (ed.) (Glenview: Scott Foresman
    • Shani, A. B. and W. A. Pasmore, 'Organization Inquiry: Towards a New Model of the Action Research Process', in D. D. Warrick (ed.) Contemporary Organization Development: Current Thinking and Applications, (Glenview: Scott Foresman, 1985) 438-48.
    • (1985) Contemporary Organization Development: Current Thinking and Applications , pp. 438-448
    • Shani, A.B.1    Pasmore, W.A.2
  • 337
    • 0000821057 scopus 로고
    • What the Hell is "Market Oriented"?
    • November-December
    • Shapiro, B. P., 'What the Hell is "Market Oriented"?', Harvard Business Review, 66, 6, November-December (1988) 119-25.
    • (1988) Harvard Business Review , vol.66 , Issue.6 , pp. 119-125
    • Shapiro, B.P.1
  • 339
    • 33745281646 scopus 로고    scopus 로고
    • What is Differentiation and How Does it Work?
    • Sharp, B. and J. Dawes, 'What is Differentiation and How Does it Work?', Journal of Marketing Management, 17 (2001) 739-59.
    • (2001) Journal of Marketing Management , vol.17 , pp. 739-759
    • Sharp, B.1    Dawes, J.2
  • 340
    • 0012349924 scopus 로고
    • 'Organizational Paradigms: A Theory of Organizational Change'
    • Sheldon, A., 'Organizational Paradigms: A Theory of Organizational Change', Organizational Dynamics, 8, 3 (1980).
    • (1980) Organizational Dynamics , vol.8 , Issue.3
    • Sheldon, A.1
  • 343
    • 0002705824 scopus 로고
    • Breaking Free from Product Marketing
    • April
    • Shostack, G. L., 'Breaking Free from Product Marketing', Journal of Marketing, 41, 2, April (1977) 73-80.
    • (1977) Journal of Marketing , vol.41 , Issue.2 , pp. 73-80
    • Shostack, G.L.1
  • 344
    • 0003068216 scopus 로고
    • Service Positioning Through Structural Change
    • January
    • Shostack, G. L., 'Service Positioning Through Structural Change', Journal of Marketing, 51, 1, January (1987) 34-43.
    • (1987) Journal of Marketing , vol.51 , Issue.1 , pp. 34-43
    • Shostack, G.L.1
  • 349
    • 0000472274 scopus 로고
    • Concepts of Culture and Organizational Analysis
    • September
    • Smircich, L., 'Concepts of Culture and Organizational Analysis', Administrative Science Quarterly, 28, 3, September (1983) 339-58.
    • (1983) Administrative Science Quarterly , vol.28 , Issue.3 , pp. 339-358
    • Smircich, L.1
  • 350
    • 0000236521 scopus 로고
    • Strategic Management in an Enacted World
    • Smircich, L. and C. Stubbart, 'Strategic Management in an Enacted World', Academy of Management Review, 10, 4 (1985) 724-36.
    • (1985) Academy of Management Review , vol.10 , Issue.4 , pp. 724-736
    • Smircich, L.1    Stubbart, C.2
  • 351
    • 0000521287 scopus 로고
    • Biographical Method
    • in N. K. Denzin (ed.), (Thousand Oaks and London: Sage Publications
    • Smith, L. M., 'Biographical Method', in N. K. Denzin (ed.), Handbook of Qualitative Research (Thousand Oaks and London: Sage Publications, 1994) 286-385.
    • (1994) Handbook of Qualitative Research , pp. 286-385
    • Smith, L.M.1
  • 352
    • 0001892369 scopus 로고
    • Product Differentiation and Market Segmentation as Alternative Marketing Strategies
    • July
    • Smith, W. R., 'Product Differentiation and Market Segmentation as Alternative Marketing Strategies', Journal of Marketing, 21, July (1956) 3-8.
    • (1956) Journal of Marketing , vol.21 , pp. 3-8
    • Smith, W.R.1
  • 353
    • 0018025242 scopus 로고
    • Deception in Social Science research: Is Informed Consent Possible?
    • Soble, A., Deception in Social Science research: Is Informed Consent Possible? Hastings Center Report (1978) 40-6.
    • (1978) Hastings Center Report , pp. 40-46
    • Soble, A.1
  • 355
    • 0033461744 scopus 로고    scopus 로고
    • Marketing, Business Processes, & Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
    • Special Issue
    • Srivastava, R. K., T. A. Shervani and L. Fahey, 'Marketing, Business Processes, & Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing', Journal of Marketing, 63, Special Issue (1999) 168-79.
    • (1999) Journal of Marketing , vol.63 , pp. 168-179
    • Srivastava, R.K.1    Shervani, T.A.2    Fahey, L.3
  • 356
    • 0002174325 scopus 로고
    • Case Study Methods in Educational Research: Seeking sweet water
    • in R. M. Jaeger (ed.), American Educational Research Association
    • Stake, R. E., 'Case Study Methods in Educational Research: Seeking sweet water', in R. M. Jaeger (ed.), Complementary Methods for Research in Education (American Educational Research Association, 1988) 253-78.
    • (1988) Complementary Methods for Research in Education , pp. 253-278
    • Stake, R.E.1
  • 358
    • 0001278130 scopus 로고    scopus 로고
    • Case Studies
    • in N. K. Denzin and Y. S. Lincoln (eds.), 2nd edn (Thousand Oaks and London: Sage Publications
    • Stake, R. E., 'Case Studies', in N. K. Denzin and Y. S. Lincoln (eds.), Handbook of Qualitative Research, 2nd edn (Thousand Oaks and London: Sage Publications, 2000) 435-54.
    • (2000) Handbook of Qualitative Research , pp. 435-454
    • Stake, R.E.1
  • 359
    • 0000815341 scopus 로고
    • The Escalation of Commitment to a Course of Action
    • Staw, B. M., 'The Escalation of Commitment to a Course of Action', Academy of Management Review, 6, 4 (1981) 577-87.
    • (1981) Academy of Management Review , vol.6 , Issue.4 , pp. 577-587
    • Staw, B.M.1
  • 360
    • 0000238267 scopus 로고
    • Segmenting Retail Markets on Store Image Using a Consumer-Based Methodology
    • Fall
    • Steenkamp, J.-B. E. M. and M. Wedel, 'Segmenting Retail Markets on Store Image Using a Consumer-Based Methodology', Journal of Retailing, 67, 3, Fall (1991) 300-20.
    • (1991) Journal of Retailing , vol.67 , Issue.3 , pp. 300-320
    • Steenkamp, J.-B.E.M.1    Wedel, M.2
  • 361
    • 85084498605 scopus 로고
    • Library access, library use and user education in academic sixth forms: An autobiographical account
    • in R. G. Burgess (ed.), London: Falmer
    • Stenhouse, L., 'Library access, library use and user education in academic sixth forms: An autobiographical account', in R. G. Burgess (ed.), The research process in educational settings: Ten case studies (London: Falmer, 1984) 211-34.
    • (1984) The research process in educational settings: Ten case studies , pp. 211-234
    • Stenhouse, L.1
  • 365
    • 0001701486 scopus 로고
    • The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research
    • November
    • Sujan, M. and J. R. Bettman, 'The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research', Journal of Marketing Research, 26, 4, November (1989) 454-67.
    • (1989) Journal of Marketing Research , vol.26 , Issue.4 , pp. 454-467
    • Sujan, M.1    Bettman, J.R.2
  • 366
    • 0033159664 scopus 로고    scopus 로고
    • Why Good Companies Go Bad
    • July- August
    • Sull, D. N., 'Why Good Companies Go Bad', Harvard Business Review, 77, 4, July- August (1999) 42-52.
    • (1999) Harvard Business Review , vol.77 , Issue.4 , pp. 42-52
    • Sull, D.N.1
  • 367
    • 0002677348 scopus 로고
    • Product Performance and Consumer Satisfaction: A New Concept
    • April
    • Swan, J. E. and L. J. Combs, 'Product Performance and Consumer Satisfaction: A New Concept', Journal of Marketing, 40, 2, April (1976) 25-33.
    • (1976) Journal of Marketing , vol.40 , Issue.2 , pp. 25-33
    • Swan, J.E.1    Combs, L.J.2
  • 370
    • 1842657320 scopus 로고
    • Psychographic and Lifestyle Antecedents of Service Quality Expectations - A Segmentation Approach
    • Thompson, A. M. and P. F. Kaminski, 'Psychographic and Lifestyle Antecedents of Service Quality Expectations - A Segmentation Approach', Journal of Services Marketing, 7, 4 (1993) 53-61.
    • (1993) Journal of Services Marketing , vol.7 , Issue.4 , pp. 53-61
    • Thompson, A.M.1    Kaminski, P.F.2
  • 371
    • 0345955669 scopus 로고    scopus 로고
    • Built-In Branding: How to Engineer a Leadership Brand
    • Tilley, C., 'Built-In Branding: How to Engineer a Leadership Brand', Journal of Marketing Management, 15 (1999) 181-91.
    • (1999) Journal of Marketing Management , vol.15 , pp. 181-191
    • Tilley, C.1
  • 372
    • 0002501182 scopus 로고
    • Customer Intimacy and Other Value Disciplines
    • January-February
    • Treacy, M. and F. Wiersema, 'Customer Intimacy and Other Value Disciplines', Harvard Business Review, 71, 1, January-February (1993) 84-93.
    • (1993) Harvard Business Review , vol.71 , Issue.1 , pp. 84-93
    • Treacy, M.1    Wiersema, F.2
  • 373
    • 37749007982 scopus 로고
    • "Positioning" is a game people play in today's me-too market place
    • June
    • Trout, J., '"Positioning" is a game people play in today's me-too market place', Industrial Marketing, June (1969) 51-5.
    • (1969) Industrial Marketing , pp. 51-55
    • Trout, J.1
  • 374
    • 85014247053 scopus 로고
    • Positioning revisited: why didn't GE and RCA listen?
    • November
    • Trout, J., 'Positioning revisited: why didn't GE and RCA listen?', Industrial Marketing, November (1971) 116-18.
    • (1971) Industrial Marketing , pp. 116-118
    • Trout, J.1
  • 376
    • 2142840666 scopus 로고
    • 'The Positioning Era Cometh'
    • 24 April
    • Trout, J. and A. Ries, 'The Positioning Era Cometh', Advertising Age, 24 April (1972a) 35-8.
    • (1972) Advertising Age , pp. 35-38
    • Trout, J.1    Ries, A.2
  • 377
    • 82055191267 scopus 로고
    • 'How To Position Your Product'
    • 8 May
    • Trout, J. and A. Ries, 'How To Position Your Product', Advertising Age, 8 May (1972b) 114-16.
    • (1972) Advertising Age , pp. 114-116
    • Trout, J.1    Ries, A.2
  • 378
    • 33749828616 scopus 로고
    • 'Positioning Cuts Through Chaos In Marketplace'
    • 1 May
    • Trout, J. and A. Ries 'Positioning Cuts Through Chaos In Marketplace', Advertising Age, 1 May (1972c) 51-4.
    • (1972) Advertising Age , pp. 51-54
    • Trout, J.1    Ries, A.2
  • 380
    • 84985655834 scopus 로고
    • 'Henry Mintzberg: A profile'
    • Spring
    • Turner, C. H., 'Henry Mintzberg: A profile', Business Strategy Review, Spring (1990) 57-70.
    • (1990) Business Strategy Review , pp. 57-70
    • Turner, C.H.1
  • 381
    • 84968082178 scopus 로고
    • Convergence and Upheaval: Managing the Unsteady Pace of Organizational Evolution
    • Fall
    • Tushman, M. L., W. H. Newman and E. Romanelli, 'Convergence and Upheaval: Managing the Unsteady Pace of Organizational Evolution', California Management Review, 24, 1, Fall (1986) 29-44.
    • (1986) California Management Review , vol.24 , Issue.1 , pp. 29-44
    • Tushman, M.L.1    Newman, W.H.2    Romanelli, E.3
  • 383
    • 0002567303 scopus 로고
    • Tie the Corporate Knot: Gaining Complete Customer Commitment
    • Summer
    • Ulrich, D., 'Tie the Corporate Knot: Gaining Complete Customer Commitment', Sloan Management Review, 30, 4, Summer (1989) 19-27.
    • (1989) Sloan Management Review , vol.30 , Issue.4 , pp. 19-27
    • Ulrich, D.1
  • 384
    • 3242707179 scopus 로고
    • Suggestions for Studying Strategy Process: A Research Note
    • Special Issue
    • Van de Ven, A. H., 'Suggestions for Studying Strategy Process: A Research Note', Strategic Management Journal, 13, Special Issue (1992) 169-88.
    • (1992) Strategic Management Journal , vol.13 , pp. 169-188
    • Van de Ven, A.H.1
  • 386
    • 21844497076 scopus 로고
    • Explaining Development and Change in Organizations
    • Van de Ven, A. H. and M. S. Poole, 'Explaining Development and Change in Organizations', Academy of Management Review, 20, 3 (1995) 510-40.
    • (1995) Academy of Management Review , vol.20 , Issue.3 , pp. 510-540
    • Van de Ven, A.H.1    Poole, M.S.2
  • 387
    • 0007535416 scopus 로고
    • Fieldwork on the Beat
    • in J. Van Maanen, J. M. Dabbs and R. R. Faulkner (eds), (Thousand Oaks and London: Sage Publications
    • Van Maanen, J., 'Fieldwork on the Beat', in J. Van Maanen, J. M. Dabbs and R. R. Faulkner (eds), Varieties of Qualitative Research (Thousand Oaks and London: Sage Publications, 1982) 103-51.
    • (1982) Varieties of Qualitative Research , pp. 103-151
    • Maanen, V.J.1
  • 389
    • 0000147580 scopus 로고
    • 'Style as Theory'
    • January-February
    • Van Maanen, J., 'Style as Theory', Organization Science, 6, 1, January-February (1995a) 133-43.
    • (1995) Organization Science , vol.6 , Issue.1 , pp. 133-143
    • Maanen, V.J.1
  • 390
    • 21844483388 scopus 로고
    • 'Fear and Loathing in Organization Studies'
    • November-December
    • Van Maanen, J., 'Fear and Loathing in Organization Studies', Organization Science, 6, 6, November-December (1995b) 687-92.
    • (1995) Organization Science , vol.6 , Issue.6 , pp. 687-692
    • Maanen, V.J.1
  • 393
    • 0002351038 scopus 로고    scopus 로고
    • Qualitative Methods: The History in Sociology and Anthropology
    • in N. K. Denzin and Y. S. Lincoln (eds), 2nd edn (Thousand Oaks and London: Sage Publications
    • Vidich, A. J. and S. M. Lyman, 'Qualitative Methods: The History in Sociology and Anthropology', in N. K. Denzin and Y. S. Lincoln (eds), Handbook of Qualitative Research, 2nd edn (Thousand Oaks and London: Sage Publications, 2000) 37-84.
    • (2000) Handbook of Qualitative Research , pp. 37-84
    • Vidich, A.J.1    Lyman, S.M.2
  • 394
    • 85014230811 scopus 로고
    • Smart Marketers Out-Target The Competition
    • November
    • Von Hippel, C. S., 'Smart Marketers Out-Target The Competition', Business Marketing, November (1992) 114-19.
    • (1992) Business Marketing , pp. 114-119
    • Hippel, V.C.S.1
  • 396
    • 84954995128 scopus 로고
    • Can Customers Be Segmented on the Basis of Their Customer Service Quality Expectations
    • Spring
    • Webster, C., 'Can Customers Be Segmented on the Basis of Their Customer Service Quality Expectations', Journal of Services Marketing, 3, 2, Spring (1989) 35-53.
    • (1989) Journal of Services Marketing , vol.3 , Issue.2 , pp. 35-53
    • Webster, C.1
  • 397
    • 0041385347 scopus 로고
    • The Changing Role of Marketing in the Corporation
    • October
    • Webster, F. E. Jr., 'The Changing Role of Marketing in the Corporation', Journal of Marketing, 56, 4, October (1992) 1-17.
    • (1992) Journal of Marketing , vol.56 , Issue.4 , pp. 1-17
    • Webster, F.E.1
  • 401
    • 85047686049 scopus 로고
    • A Psychological Taxonomy of Trait Descriptive Terms: The Interpersonal Domain
    • Wiggins, J. S., 'A Psychological Taxonomy of Trait Descriptive Terms: The Interpersonal Domain', Journal of Personality and Social Psychology, 37 (1979) 395-412.
    • (1979) Journal of Personality and Social Psychology , vol.37 , pp. 395-412
    • Wiggins, J.S.1
  • 403
    • 0001269514 scopus 로고
    • Issues and Advances in Segmentation Research
    • August
    • Wind, Y., 'Issues and Advances in Segmentation Research', Journal of Marketing Research, 15, 3, August (1978) 317-37.
    • (1978) Journal of Marketing Research , vol.15 , Issue.3 , pp. 317-337
    • Wind, Y.1
  • 405
    • 4243122121 scopus 로고
    • How to Look Like an Anthropologist Without Really Being One
    • Wolcott, H. F., 'How to Look Like an Anthropologist Without Really Being One', Practicing Anthropology, 3, 2 (1980) 56-9.
    • (1980) Practicing Anthropology , vol.3 , Issue.2 , pp. 56-59
    • Wolcott, H.F.1
  • 409
    • 0007080361 scopus 로고
    • 'New Criteria for Market Segmentation'
    • March-April
    • Yankelovich, D., 'New Criteria for Market Segmentation', Harvard Business Review, March-April (1964) 83-90.
    • (1964) Harvard Business Review , pp. 83-90
    • Yankelovich, D.1
  • 410
    • 0003673547 scopus 로고
    • Thousand Oaks and London: Sage Publications
    • Yin, R., Case Study Research (Thousand Oaks and London: Sage Publications, 1984).
    • (1984) Case Study Research
    • Yin, R.1
  • 411
    • 0010025261 scopus 로고
    • Using the Benefit Chain for Improved Strategy Formulation
    • July
    • Young, S. and B. Feigin, 'Using the Benefit Chain for Improved Strategy Formulation', Journal of Marketing, 35, 3, July (1975) 72-4.
    • (1975) Journal of Marketing , vol.35 , Issue.3 , pp. 72-74
    • Young, S.1    Feigin, B.2
  • 412
    • 0001828168 scopus 로고
    • 'The mind is a formidable jailer: A Pirandellian prison'
    • April
    • Zimbardo, P. G., C. Haney, W. C. Banks and D. Jaffe, 'The mind is a formidable jailer: A Pirandellian prison', New York Times, April (1973) 38-60.
    • (1973) New York Times , pp. 38-60
    • Zimbardo, P.G.1    Haney, C.2    Banks, W.C.3    Jaffe, D.4
  • 413
    • 85014296437 scopus 로고    scopus 로고
    • Selfridges makeover pays off for Radice
    • 4 April
    • Selfridges makeover pays off for Radice, Sunday Business, 4 April 1999
    • (1999) Sunday Business
  • 414
    • 85014166604 scopus 로고    scopus 로고
    • Perverse Pleasures in Adland
    • 18 April
    • Perverse Pleasures in Adland, The Sunday Times, 18 April 1999
    • (1999) The Sunday Times
  • 415
    • 85014146721 scopus 로고    scopus 로고
    • Leading Marks after the sparks
    • 29 August
    • Leading Marks after the sparks, The Sunday Times, 29 August 1999
    • (1999) The Sunday Times
  • 416
    • 85014253769 scopus 로고    scopus 로고
    • Time is running out for the clocking-in mentality
    • 18 September
    • Time is running out for the clocking-in mentality, The Times, 18 September 1999
    • (1999) The Times
  • 417
    • 85014231288 scopus 로고    scopus 로고
    • Troubleshooter sets out his stall
    • 4 April
    • Troubleshooter sets out his stall, Financial Times, 4 April 2000
    • (2000) Financial Times
  • 418
    • 85014154611 scopus 로고    scopus 로고
    • Marrying in haste
    • 12 April
    • Marrying in haste, Financial Times, 12 April 2000
    • (2000) Financial Times
  • 419
    • 85014260632 scopus 로고    scopus 로고
    • Second time around for Snook
    • 16 April
    • Second time around for Snook, The Sunday Telegraph, 16 April 2000
    • (2000) The Sunday Telegraph
  • 420
    • 85014172485 scopus 로고    scopus 로고
    • Core values or just corporate brainwashing?
    • 8 June
    • Core values or just corporate brainwashing? The Times, 8 June 2000
    • (2000) The Times
  • 421
    • 85014148578 scopus 로고    scopus 로고
    • Weak directors costing millions
    • 11 June
    • Weak directors costing millions, Sunday Business, 11 June 2000
    • (2000) Sunday Business
  • 422
    • 85014215512 scopus 로고    scopus 로고
    • P&G calls in an exorcist
    • 11 June
    • P&G calls in an exorcist, The Sunday Telegraph, 11 June 2000
    • (2000) The Sunday Telegraph
  • 423
    • 85014224302 scopus 로고    scopus 로고
    • Essex boy is truly upwardly mobile
    • 11 June
    • Essex boy is truly upwardly mobile, The Sunday Times, 11 June 2000
    • (2000) The Sunday Times
  • 424
    • 85014288923 scopus 로고    scopus 로고
    • A quest for commitment
    • 20 June
    • A quest for commitment, Financial Times, 20 June 2000
    • (2000) Financial Times
  • 425
    • 85014173317 scopus 로고    scopus 로고
    • Red Baron
    • 3 July
    • Red Baron, Forbes Global, 3 July 2000
    • (2000) Forbes Global
  • 426
    • 85014155457 scopus 로고    scopus 로고
    • Global chief thinks locally
    • 1 August
    • Global chief thinks locally, Financial Times, 1 August 2000
    • (2000) Financial Times
  • 427
    • 85014233799 scopus 로고    scopus 로고
    • A 'how to' handbook for the family business
    • 1 August
    • A 'how to' handbook for the family business, Financial Times, 1 August 2000
    • (2000) Financial Times
  • 428
    • 85014185720 scopus 로고    scopus 로고
    • How Ryder re-engineered a flagging Reader's Digest
    • 6 August
    • How Ryder re-engineered a flagging Reader's Digest, Sunday Business, 6 August 2000
    • (2000) Sunday Business
  • 429
    • 85014195414 scopus 로고    scopus 로고
    • Brand new direction
    • 9 August
    • Brand new direction, Financial Times, 9 August 2000
    • (2000) Financial Times
  • 430
    • 85014216219 scopus 로고    scopus 로고
    • Using the Woolwich arsenal to fire Barclays' revolution
    • 13 August
    • Using the Woolwich arsenal to fire Barclays' revolution, Sunday Business, 13 August 2000
    • (2000) Sunday Business
  • 431
    • 85014199472 scopus 로고    scopus 로고
    • Vision and values at the heart
    • 24 August
    • Vision and values at the heart, Financial Times, 24 August 2000
    • (2000) Financial Times
  • 432
    • 85014153337 scopus 로고    scopus 로고
    • Cisco's e-vangelist
    • 27 August
    • Cisco's e-vangelist, The Sunday Telegraph, 27 August 2000
    • (2000) The Sunday Telegraph
  • 433
    • 85014174688 scopus 로고    scopus 로고
    • Walsh gives a Churchillian feel to Diageo
    • 3 September
    • Walsh gives a Churchillian feel to Diageo, The Sunday Times, 3 September 2000
    • (2000) The Sunday Times
  • 434
    • 85014200075 scopus 로고    scopus 로고
    • Called to the bra
    • 17 September
    • Called to the bra, The Observer, 17 September 2000
    • (2000) The Observer
  • 435
    • 85014185692 scopus 로고    scopus 로고
    • Soothsayer of strategy
    • 24 September
    • Soothsayer of strategy, The Sunday Telegraph, 24 September 2000
    • (2000) The Sunday Telegraph
  • 436
    • 85014235586 scopus 로고    scopus 로고
    • Leading with a magic twist
    • 27 September
    • Leading with a magic twist, Financial Times, 27 September 2000
    • (2000) Financial Times
  • 437
    • 85014215705 scopus 로고    scopus 로고
    • Industry's beacon begins to flicker
    • 17 October
    • Industry's beacon begins to flicker, Financial Times, 17 October 2000.
    • (2000) Financial Times
  • 438
    • 85014215068 scopus 로고    scopus 로고
    • A lumbering giant heads timidly towards break-up
    • 12 November
    • A lumbering giant heads timidly towards break-up, The Sunday Times, 12 November 2000.
    • (2000) The Sunday Times
  • 439
    • 85014165044 scopus 로고    scopus 로고
    • Ringing the BT changes
    • 12 November
    • Ringing the BT changes, Sunday Business, 12 November 2000.
    • (2000) Sunday Business
  • 440
    • 85014276965 scopus 로고    scopus 로고
    • A one-man brand with big plans
    • 18 November
    • A one-man brand with big plans, Financial Times, 18 November 2000
    • (2000) Financial Times
  • 441
    • 85014149647 scopus 로고    scopus 로고
    • Sales squeeze forces shops to size up the middle market
    • 21 November
    • Sales squeeze forces shops to size up the middle market, Financial Times, 21 November 2000.
    • (2000) Financial Times
  • 442
    • 85014203400 scopus 로고    scopus 로고
    • Retailers must put creativity at the centre of their philosophy
    • 22 November
    • Retailers must put creativity at the centre of their philosophy, The Times, 22 November 2000.
    • (2000) The Times
  • 443
    • 85014262961 scopus 로고    scopus 로고
    • A pragmatic capitalist and social romantic
    • 27 November
    • A pragmatic capitalist and social romantic, Financial Times, 27 November 2000
    • (2000) Financial Times
  • 444
    • 85014161032 scopus 로고    scopus 로고
    • Dealmaker king facing trial by management
    • 26 January
    • Dealmaker king facing trial by management, Financial Times, 26 January 2001
    • (2001) Financial Times
  • 445
    • 85014294976 scopus 로고    scopus 로고
    • 'Project Europe' creates champion for a continent
    • 9 February,
    • 'Project Europe' creates champion for a continent, Financial Times, 9 February, 2001.
    • (2001) Financial Times
  • 446
    • 85014283276 scopus 로고    scopus 로고
    • dated 29 December 2001 and 26 June
    • www.troutandpartners.com/work/concepts.asp?language dated 29 December 2001 and 26 June 2003.
    • (2003)
  • 447
    • 85014218608 scopus 로고    scopus 로고
    • dated 4 January
    • www.troutandpartners.com/strategy/index.asp dated 4 January 2002
    • (2002)
  • 448
    • 85014202621 scopus 로고    scopus 로고
    • dated 29 December 2001 and 26 June
    • www.ries.com/consulting/index.cfm?page=overview-consulting dated 29 December 2001 and 26 June 2003.
    • (2003)


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.