Creating a partnership-oriented, knowledge creation culture in strategic sales alliances: A conceptual framework

Journal of Business and Industrial Marketing

Volumn 18, Issue 4-5, 2003, Pages 336-352

  Jones, Eli ^a   Chonko, Lawrence B ^b   Roberts, James A ^b  

^a UNIVERSITY OF HOUSTON   (United States)

^b BAYLOR UNIVERSITY   (United States)

Author keywords

Alliances; Management; Partnering; Sales; Sales information

Indexed keywords

EID: 0242329681     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620310480241     Document Type: Review

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