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Volumn 21, Issue 2, 2002, Pages 247-249

The role of marketing in antitrust

(1)  Sullivan, Mary W a  

a NONE

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EID: 0036027212     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.21.2.247.17590     Document Type: Article
Times cited : (8)

References (11)
  • 1
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  • 2
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    • The decomposition of promotional response: An empirical generaliation
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  • 3
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    • Investigating category pricing behavior at a retail chain
    • Chintagunta, Pradeep (2002), "investigating Category Pricing Behavior at a Retail Chain," Journal of Marketing Research, 39 (May), 141-54.
    • (2002) Journal of Marketing Research , vol.39 , Issue.MAY , pp. 141-154
    • Chintagunta, P.1
  • 4
    • 0031504599 scopus 로고    scopus 로고
    • Using market-level data to understand promotion effects in a nonlinear model
    • Christen, Markus, Sachin Gupta, John C. Porter, Richard Staelin, and Dick R. Wittink (1997), "Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model," Journal of Marketing Research, 34 (August), 322-34.
    • (1997) Journal of Marketing Research , vol.34 , Issue.AUGUST , pp. 322-334
    • Christen, M.1    Gupta, S.2    Porter, J.C.3    Staelin, R.4    Wittink, D.R.5
  • 5
    • 0142228017 scopus 로고    scopus 로고
    • A model of consumer brand and quantity choice dynamics under price uncertainty
    • forthcoming
    • Erdem, Tulin, Susumu Imai, and Michael P. Keane (2002), "A Model of Consumer Brand and Quantity Choice Dynamics Under Price Uncertainty," Quantitative Marketing and Economics, 1 (1), forthcoming.
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    • Erdem, T.1    Imai, S.2    Keane, M.P.3
  • 7
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    • Demand system estimation and its application to horizontal merger analysis
    • Federal Trade Comission, Washington, DC
    • Hosken, Daniel, Daniel O'Brien, David Scheffman, and Michael Vita (2002), "Demand System Estimation and its Application To Horizontal Merger Analysis," FTC Working Paper No. 246, Federal Trade Comission, Washington, DC.
    • (2002) FTC Working Paper , vol.246
    • Hosken, D.1    O'Brien, D.2    Scheffman, D.3    Vita, M.4
  • 8
    • 0033475050 scopus 로고    scopus 로고
    • Manufacturer allowances and retailer pass-through rates in a competitive environment
    • Kim, Sang Yong and Richard Staelin (1999), "Manufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment," Marketing Science, 18 (1), 59-76.
    • (1999) Marketing Science , vol.18 , Issue.1 , pp. 59-76
    • Kim, S.Y.1    Staelin, R.2
  • 9
    • 0002758002 scopus 로고    scopus 로고
    • Antitrust, economics, and 'reality,'
    • Andrew Kleit and Malcolm B. Coate, eds. Boston: Kluwer Publishing
    • Scheffman, David T. (1996), "Antitrust, Economics, and 'Reality,'" in The Economics of the Antitrust Process, Andrew Kleit and Malcolm B. Coate, eds. Boston: Kluwer Publishing.
    • (1996) The Economics of the Antitrust Process
    • Scheffman, D.T.1


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