The use of pricing information in service advertisements: A comparison of retail versus professional services

Services Marketing Quarterly

Volumn 27, Issue 1, 2006, Pages 1-22

  Stafford, Maria Royne ^a   Kilburn, Ashley J ^a   Allen, Charlotte A ^b  

^a UNIVERSITY OF MEMPHIS   (United States)

^b STEPHEN F AUSTIN STATE UNIVERSITY   (United States)

Author keywords

Odd pricing; Reference pricing; Services advertising

Indexed keywords

EID: 33746781300     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v27n01_01     Document Type: Article

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