Advertising by professionals: Causes and consequences

Journal of Current Issues and Research in Advertising

Volumn 20, Issue 2, 1998, Pages 51-61

  Becker, Boris W ^a   Kaldenberg, Dennis O ^b  

^a OREGON STATE UNIVERSITY   (United States)

^b Press Ganey Associates Incorporated   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33746845518     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1998.10505082     Document Type: Article

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