Presentation and media effects in service price advertising

Journal of Professional Services Marketing

Volumn 18, Issue 2, 1998, Pages 81-103

  Estelami, Hooman ^a  

^a FORDHAM UNIVERSITY   (United States)

Author keywords

Advertising; Pricing; Services marketing

Indexed keywords

EID: 33746821701     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v18n02_06     Document Type: Article

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