Services advertising: The agency viewpoint

Journal of Services Marketing

Volumn 15, Issue 2, 2001, Pages 131-146

  Mortimer, Kathleen ^a  

^a UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

Author keywords

Advertising; Service industries; Services marketing

Indexed keywords

EID: 84986149578     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040110387926     Document Type: Article

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