Product-country images:The roles of country-of-origin and country-of-target in consumers’ prototype product evaluations

Journal of International Consumer Marketing

Volumn 13, Issue 3, 2001, Pages 47-62

  Lee, Chan Woo ^a   Suh, Yong Gu ^b   Moon, Byeong Joon ^c  

^a Win tell Buredeco Korea Ltd   (South Korea)

^b Sookmyung Women's University   (South Korea)

^c Kyung Hee University   (South Korea)

Author keywords

Country of target; Global strategies; Product country images; Prototype product evaluations

Indexed keywords

EID: 33746656160     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v13n03_04     Document Type: Article

References (22)

1. Ahmed, S.A., d’Astous, A., and d’Almeida, C., (1994), “A Study of Country-of-Origin Effects in Africa,” in Developments in Marketing Science Proceedings of the Annual Conference of the Academy of Marketing Science, Wilson, E.J., and Black, W.C., Eds., Vol. 17, pp. 299-304.
2. Ahmed, S.A., (1995), “Comparison of Country of Origin Effects on Household and Organizational Buyers’ Product Perceptions,” European Journal of Marketing, 29 (3), pp. 35-51.
3. Baughn, C.C., and Yaprak, A., (1993), “Mapping Country-of-Origin Research: Recent Developments and Emerging Research Avenues,” in Product-Country Images: Impact and Rolein International Marketing, Papadopoulos, N., and Heslop, L.A., eds., Binghamton, NY: International Business Press, pp. 89-116.
4. Cattin, P., Jolibert, A. and Lohnes, C., (1982), “A Cross-Cultural Study of ‘MadeIn ’ Concepts,” Journal of International Business Studies, Vol.13,(Winter), pp.131-141.
5. Gaedeke, R., (1973), “Consumer Attitudes Toward Products ‘MadeIn ’ Developing Countries,” Journal of Retailing, Vol. 49, No. 2, (Summer), pp. 13-24.
6. Jaffe, E.D., I.D. Nebenzahl, and S.I. Lampert (1994), “Towardsa Theory of Country of Origin Effect: An Integrative Paradigm,” in High Speed Competitionin a New Europe, ed. K. Obloj.
7. Johansson, J.K., I. Ronkaninen, and M. Czinkota (1994), “Negative Country of Origin Effects: The Case of the New Russia,” Journal of International Business Studies, 25 (1), pp. 157-176.
8. Kim, Chung Koo and Jay Young Chung (1997), “Brand Popularity, Country Image, and Market Share: An Empirical Study,” Journal of international Business Studies, 28 (2), pp. 361-386.
9. Monroe, K.B., (1973), “Buyers’ Subjective Perceptions of Price,” Journal of Marketing Research, Vol. 10, (February), pp. 70-80.
10. Nagashima, A., (1970), “A Comparison of Japanese and US Attitudes Towards Foreign Product,” Journal of Marketing, Vol. 34, (January), pp. 68-74.
11. Nagashima, A., (1977), “A Comparative ‘Made In’ Product Image Survey Among Japanese Businessmen,” Journal of Marketing, Vol. 41, (July), pp. 95-100.
12. Narayana, C.L., (1981), “Aggregate images of American and Japanese Products: Implication on International Marketing,” Columbia Journal of World Business, Vol. 16, pp. 31-35.
13. Nebenzahl, Israel D., Eugene D. Jaffe, and Shlomo I. Lampert (1997), “Toward a Theory of Country Image Effect on Product Evaluation,” Management International Review, 37 (1), pp. 27-49.
14. Olson, J.C. and Jacoby, J., (1972), “Cue Utilisation in the Quality Perception Process,” Proceedings of the Third Annual Conference of the Association for Consumer Research. Ed., M. Venkatesan, Iowa City: Association for Consumer Research, pp. 167-179.
15. Papadopoulos, N., (1993), “What Product and Country Images Are and Are Not,” in Product-Country Images: Impact and Rolein International Marketing, Papadopoulos, N., and Heslop, L., Eds., Binghamton, NY: International Business Press, pp. 3-38.
16. Papadopoulos, N., L.A. Heslop (1993), Product and Country Images: Research and Strategy, New York: The Haworth Press, Inc.
17. Park, C.W. and Lessig, VP., (1981), “Familiarity and Its Impacton Consumer Biases and Heuristics,” Journal of Consumer Research, Vol. 8, No. 2, (September), pp. 223-230.
18. Roth, M.S., and Romeo, S.B., (1992), “Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects,” Journal of International Business Studies, Vol. 23, No. 3, pp. 477-497.
19. Schooler, R. D., (1965), “Product Bias in the Central American Common Market,” Journal of Marketing Research, Vol. 2, (November), pp. 394-397.
20. Sharma, S., T. Shimp, and J. Shin (1995), “Consumer Ethnocentrism: A Test of Antecedents and Moderators,” Journal of the Academy of Marketing Science, 23 (1), pp. 26-37.
21. Terpstra, V, (1987), International Marketing Management, New York, NY: Holt, Rineholt and Winston Inc.
22. Wang, Chih-Kang and Charles W. Lamb (1983), Journal of the Academy of Marketing Science, 11 (2), 71-84.