Integrating advertising theories with conceptual models of services advertising

Journal of Services Marketing

Volumn 16, Issue 5, 2002, Pages 460-468

  Mortimer, Kathleen ^a  

^a UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

Author keywords

Advertising; Consumer behaviour; Modelling; Services

Indexed keywords

EID: 84986031634     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040210436920     Document Type: Review

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