Is the first to market the first to fail? Empirical evidence for industrial goods businesses

Journal of Marketing Research

Volumn 39, Issue 1, 2002, Pages 120-128

  Robinson, William T ^a   Min, Sungwook ^a  

^a PURDUE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036003891     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.39.1.120.18938     Document Type: Article

References (33)

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12. High technology employment: Another view
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