National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand

Industrial Marketing Management

Volumn 35, Issue 3, 2006, Pages 293-307

  Garrett, Tony C ^a   Buisson, David H ^b   Yap, Chee Meng ^c  

^a UNIVERSITY OF OTAGO   (New Zealand)

^b UNIVERSITY OF OTAGO   (New Zealand)

^c NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Integration; Integration mechanisms; National culture; New product development

Indexed keywords

EID: 33644817043     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.09.007     Document Type: Article

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