The important role of meta-analysis in international research in marketing

International Marketing Review

Volumn 18, Issue 1, 2001, Pages 70-79

  Farley, John U ^a,b   Lehmann, Donald R ^c  

^a CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL   (China)

^b DARTMOUTH COLLEGE   (United States)

^c The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

Globalization; International marketing; National cultures

Indexed keywords

EID: 0242320909     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330110382005     Document Type: Article

References (36)

1. Anderson, K.J. and Leaper, C. (1998), "Meta-analysis of gender effects on conversational interruption: who, what, when, where, and how", Sex Roles, Vol. 39, August, pp. 225-52.
2. Appiah-Adu, K. and Ranchhod, A. (1998), "Market orientation and performance in the biotechnology industry: an exploratory empirical analysis", Technology Analysis and Strategic Management, Vol. 10, June, pp. 197-210.
3. Assmus, G.J., Farley, J.U. and Lehmann, D.R. (1984), "How advertising affects sales: meta-analysis of econometric results", Journal of Marketing Research, Vol. 21, February, pp. 65-71
4. Batra, R., Lehmann, D.R., Burke, J. and Pae, J. (1995), "When does advertising have an impact? A study of tracking data", Journal of Advertising Research, Vol. 35, September/October, pp. 19-32.
5. Boeker, W. and Huo, Y.P. (1998), "Innovation adoption by established firms: unresolved issues", Journal of High Technology Management Research, Vol. 9, Spring, pp. 115-30.
6. Bowman, D., Farley, J.U. and Schmittlein, D.C. (1999), "Cross-national empirical generalization of a supplier selection and usage model for global business services", working paper, Krannert School, Purdue University, West Lafayette, IN.
7. Boyd, B.K. (1991), "Strategic planning and financial performance: a meta-analytic review", Journal of Management Studies, Vol. 28,July, pp. 353-74.
8. Coggin, T.D., and Hunter, J.E. (1993), "A meta-analysis of mutual fund performance", Review of Quantitative Finance and Accounting, Vol. 3, pp. 189-201.
9. Deshpandé, R. and Farley, J.U. (1996), Understanding Market Orientation: A Prospectively-Designed Meta-Analysis of Three Market Orientation Scales, Marketing Science Institute, Cambridge, MA.
10. Deshpandé, R. and Farley, J.U. (1998), "Measuring market orientation: generalization and synthesis", Journal of Market-Focused Management, Vol. 2 No. 3, pp. 227-41.
11. Deshpandé, R. and Farley, J.U. (1999), "Culture, customers and contemporary communism: vietnamese marketing management under Doi Moi", Asian Journal of Marketing.
12. Deshpandé, R., Farley, J.U. and Webster, F.E. Jr. (1997), "A five-country comparison of how corporate culture and climate, customer orientation, and innovativeness affect business performance", Marketing Science Institute, Cambridge, MA.
13. Elliott, B. (1993), Road Safety Mass Media Campaigns: A Meta-Analysis, report for Federal Office of Road Safety, Canberra.
14. Farley, J.U. (1998), "Looking ahead at the market place: it's global and it's changing", in Lehmann, D.R. and Jocz, K.E. (Eds), Reflections on the Future of Marketing, Marketing Science Institute, Cambridge, MA, pp. 15-38.
15. Farley, J.U. and Lehmann, D.R. (1986), Meta-Analysis in Marketing: Generalization of Response Models, Lexington Books, Lexington, MA.
16. Farley, J.U., Lehmann, D.R. and Mann, L.H. (1998), "Designing the next study for maximum impact", Journal of Marketing Research, Vol. 35, November, pp. 496-501.
17. Farley, J.U., Lehmann, D.R. and Ryan, M.J. (1982), "Pattern in parameters of buyer behavior models: generalization from sparse replication", Marketing Science, Vol. 1, Spring, pp. 181-204.
18. Farley, J.U., Lehmann, D.R. and Sawyer, A. (1995), "Empirical marketing generalization using meta-analysis", Marketing Science, Vol. 14, September, pp. G 36-G46.
19. Gatignon, H., Eliashberg, J. and Robertson, T.S. (1989), "Modeling multinational diffusion patterns: an efficient methodology", Marketing Science, Vol. 8, Summer, pp. 231-17.
20. Hofstede, G. (1980), Culture and Organizations: Software of the Mind, McGraw-Hill, London.
21. Iyengar, S. (1991), "Much ado about meta-analysis", Chance: New Directions for Statistics and Computing, Vol. 4 No. 1, pp. 33-10.
22. Landler, M. (1994), "The number-crunchers drugmakers fear and love", Business Week, No. 3386, 22 August, pp. 68-9.
23. Leff, N. and Farley, J.U. (1980), "Advertising expenditure in the developing world", Journal of International Business Studies, Vol. XI, pp. 65-79.
24. Lodish, L.M., Abraham, M., Kalmenson, S., Livelstoerger, J., Lubetkin, B., Richardson, B. and Stevens, M.E. (1995a), "How TV advertising works: a meta-analysis of 389 real-world split-cable TV advertising experiments", Journal of Marketing Research, Vol. 32, May, pp. 125-39.
25. Lodish, L.M., Abraham, M., Kalmenson, S., Livelstoerger, J., Lubetkin, B., Richardson, B. and Stevens, M.E. (1995b), "A summary of 55 in-market experimental estimates of the long-term effect of TV advertising: part 2", Marketing Science, Vol. 14 No. 3, pp. G133-G140.
26. Maghrabi, A.S. and Pettingell, K.J. (1994), "The dynamic nature of the job descriptive index-performance relationship among MBA students: a meta-analysis", International Journal of Management, Vol. 11, March, pp. 523-8.
27. Mann, C.C. (1990), "Meta-analysis in the breech", Science, Vol. 249, August 3, pp. 476-9.
28. Mann, C.C. (1994), "Can meta-analysis make policy?", Science, Vol. 266, November 11, pp. 960-62.
29. Mann, C.C. and Plummer, M.L. (1991), The Aspirin Wars: Money, Medicine, and 100 Years of Rampant Competition, Alfred A. Knopf, New York, NY.
30. Richardson, L.E., Swan, J.E. and McInnis-Bowers, C. (1994), "Sampling and data collection methods in sales force research: issues and recommendations for improvement", The Journal of Personal Selling and Sales Management, Vol. 14, Fall, pp. 31-9.
31. Saris, W.H., Van Wijk, T. and Scherpenzeel, A. (1998), "Validity and reliability of subjective social indicators", Social Indicators Research, Vol. 45, November, pp. 173-99.
32. Shane, S. (1995), "Uncertainly avoidance and the preference for innovation champions", Journal of International Business Studies, Vol. 26 No. 1, pp. 22-68.
33. Sultan, F., Farley, J.U. and Lehmann, D.R. (1990), "A meta-analysis of applications of diffusion models", Journal of Marketing Research, Vol. 27, February, pp. 70-77.
34. Tellis, G.J. (1988), "The price elasticity of selective demand: a meta-analysis of econometric models of sales", Journal of Marketing Research, Vol. 25, November, pp. 331-12.
35. Tongren, H.N. (1988), "Determinant behavior characteristics of older consumers", The Journal of Consumer Affairs, Vol. 22, Summer, pp. 136-57.
36. Vakratsas, D. and Ambler, T. (1999), "How advertising works: what do we really know?", Journal of Marketing, Vol. 63, January, pp. 26-13.