Comparing intensity and effectiveness of marketing communications: Services versus non-services

Journal of Advertising Research

Volumn 36, Issue 6, 1996, Pages 61-71

  Herrington, J Duncan ^a   Lollar, James G ^a   Cotter, Michael J ^b   Henley Jr , James A ^c  

^a RADFORD UNIVERSITY   (United States)

^b GRAND VALLEY STATE UNIVERSITY   (United States)

^c UNIVERSITY OF TENNESSEE AT CHATTANOOGA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22944455481     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Review

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