Integrated marketing communications in the Australian and New Zealand wine industry

International Journal of Advertising

Volumn 20, Issue 2, 2001, Pages 239-262

  Reid, Mike ^a   Johnson, Trent ^b   Ratcliffe, Mike ^b   Skrip, Kari ^b   Wilson, James ^b  

^a MONASH UNIVERSITY   (Australia)

^b UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23444432107     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2001.11104889     Document Type: Article

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