Marketing Dèjá vu: The discovery of integrated marketing communications

Journal of Marketing Education

Volumn 20, Issue 3, 1998, Pages 210-218

  Spotts, Harlan E ^a   Lambert, David R ^b   Joyce, Mary L ^c  

^a UNIVERSITY OF WISCONSIN PARKSIDE   (United States)

^b SUFFOLK UNIVERSITY   (United States)

^c EMERSON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23444449818     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539802000304     Document Type: Article

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