Setting advertising and promotion budgets in multi-brand companies

Journal of Advertising Research

Volumn 39, Issue 1, 1999, Pages 67-78

  Low, George S ^a   Mohr, Jakki J ^b  

^a TEXAS CHRISTIAN UNIVERSITY   (United States)

^b UNIVERSITY OF MONTANA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748179808     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (18)

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