Competitive environment, market orientation, and the use of relational approaches to the marketing of charity beneficiary services

Journal of Services Marketing

Volumn 19, Issue 7, 2005, Pages 453-469

  Bennett, Roger ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Charities; Relationship marketing; Services marketing

Indexed keywords

EID: 18844363298     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040510625963     Document Type: Article

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