Relationship marketing in organizational markets: When is it appropriate?

Journal of Marketing Management

Volumn 12, Issue 1-3, 1996, Pages 161-173

  Blois, Keith J ^a  

^a UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039797385     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1996.9964406     Document Type: Article

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