Competitor analysis practices of British charities

Marketing Intelligence & Planning

Volumn 21, Issue 6, 2003, Pages 335-345

  Bennett, Roger ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Charities; Competitors; Market share; Resources; United Kingdom

Indexed keywords

EID: 84986172565     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310499194     Document Type: Article

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