Learning, innovation and competitive advantage in not-for-profit aged care marketing: A conceptual model and research propositions

Journal of Nonprofit and Public Sector Marketing

Volumn 9, Issue 3, 2001, Pages 53-73

  Weerawardena, Jay ^a   Sullivan Mort, Gillian ^a  

^a UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Competitive advantage; Distinctive capabilities; Innovation; Social entrepreneurship

Indexed keywords

EID: 84991897380     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v09n03_04     Document Type: Article

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