Understanding competitors’ strategies: the practitioner-academic gap

Marketing Intelligence & Planning

Volumn 15, Issue 3, 1997, Pages 124-134

  Simkin, Lyndon ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Competition; Competitive strategy; Electronics industry; Marketing information; Strategic marketing

Indexed keywords

EID: 84986065186     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710165920     Document Type: Review

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