A comparative analysis of sales training in Europe: Implications for international sales negotiations

International Marketing Review

Volumn 20, Issue 3, 2003, Pages 304-327+228+230+232

  Román, Sergio ^a   Ruiz, Salvador ^a  

^a UNIVERSITY OF MURCIA   (Spain)

Author keywords

Europe; International trade; National cultures; Negotiating; Performance; Sales training

Indexed keywords

EID: 0242266430     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330310477611     Document Type: Article

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