Strategic marketing planning: A twenty-first century perspective

International Marketing Review

Volumn 21, Issue 1, 2004, Pages

  Keegan, Warren J ^a  

^a Lubin School of Business   (United States)

Author keywords

International marketing; Strategic marketing

Indexed keywords

EID: 1642333620     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330410522907     Document Type: Review

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