Consumer patronage of ethnic portals

International Marketing Review

Volumn 20, Issue 6, 2003, Pages 661-667+580+582+585

  Dou, Wenyu ^a   Yoo, Boonghee ^b   Liangyu, Ma ^c  

^a UNIVERSITY OF NEVADA   (United States)

^b HOFSTRA UNIVERSITY   (United States)

^c SOUTH CHINA UNIVERSITY OF TECHNOLOGY   (China)

Author keywords

China; Electronic commerce; Internet marketing; Marketing; Portals; Worldwide web

Indexed keywords

EID: 0347588159     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330310505240     Document Type: Review

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