Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers

Journal of Business Research

Volumn 42, Issue 3, 1998, Pages 309-324

  Desai, Kalpesh Kaushik ^a   Mahajan, Vijay ^b  

^a UNIVERSITY AT BUFFALO   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0013164049     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00127-6     Document Type: Article

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