Addressing the advertising of services: A call to action

Journal of Advertising

Volumn 26, Issue 4, 1997, Pages 1-6

  Grove, Stephen J ^a   Pickett, Gregory M ^a   Stafford, Marla Royne ^b  

^a CLEMSON UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346444883     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1997.10673531     Document Type: Article

References (22)

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