Three of the key variables that help explain how consumers develop their perception of the quality of organizations marketing services

Journal of Professional Services Marketing

Volumn 21, Issue 1, 2000, Pages 89-103

  Gotlieb, Jerry B ^a   Bolton, Dawn Langkamp ^b  

^a Economics and Marketing Department   (United States)

^b WESTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Advertising; Boundary spanning personnel; Perceived quality of an organization

Indexed keywords

EID: 85011691527     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v21n01_06     Document Type: Article

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