Baby boomers and busters: An exploratory investigation of attitudes toward marketing, advertising and consumerism

Journal of Consumer Marketing

Volumn 17, Issue 6, 2000, Pages 481-497

  Roberts, James A ^a   Manolis, Chris ^b  

^a BAYLOR UNIVERSITY   (United States)

^b QUINNIPIAC UNIVERSITY   (United States)

Author keywords

Advertising; Baby boomers; Consumer behaviour; Consumerism; Market segmentation

Indexed keywords

EID: 0040442276     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760010349911     Document Type: Article

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