Strategic partnering for developing new products

Research Technology Management

Volumn 39, Issue 3, 1996, Pages 41-49

  Millson, Murray R ^a,b,c,d   Raj, S P ^d,e,f,g   Wilemon, David ^d,h,i  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b GENERAL ELECTRIC COMPANY   (United States)

^c CLARKSON UNIVERSITY   (United States)

^d SYRACUSE UNIVERSITY   (United States)

^e INDIAN INSTITUTE OF TECHNOLOGY MADRAS   (India)

^f CARNEGIE MELLON UNIVERSITY   (United States)

^g Carnegie Mellon University ^*

^h MICHIGAN STATE UNIVERSITY   (United States)

ⁱ APPLE INC   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

NEW PRODUCT DEVELOPMENT; PARTNERSHIP;

CONTRACTS; COSTS; DECISION MAKING; MARKETING; PRODUCT DESIGN; SUPERVISORY PERSONNEL; TECHNOLOGY;

RESEARCH AND DEVELOPMENT MANAGEMENT;

EID: 0030151315     PISSN: 08956308     EISSN: None     Source Type: Journal    
DOI: 10.1080/08956308.1996.11671063     Document Type: Article

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