Impact of the level of aggregation on response accuracy in surveys of behavioral frequency

Marketing Letters

Volumn 7, Issue 4, 1996, Pages 371-382

  Hu, Michael Y ^a   Toh, Rex S ^b   Lee, Eunkyu ^b  

^a KENT STATE UNIVERSITY   (United States)

^b SEATTLE UNIVERSITY   (United States)

Author keywords

Behavioral frequency; Level of aggregation; Split questions; Survey accuracy

Indexed keywords

EID: 0002016658     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/BF00435543     Document Type: Article

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