Using market-level data to understand promotion effects in a nonlinear model

Journal of Marketing Research

Volumn 34, Issue 3, 1997, Pages 322-334

  Christen, Markus ^a   Gupta, Sachin ^a   Porter, John C ^a   Staelin, Richard ^a   Wittink, Dick R ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031504599     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151895     Document Type: Article

References (15)

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