A Relationship between Market Share Elasticities and Brand Switching Probabilities

Journal of Marketing Research

Volumn 35, Issue 1, 1998, Pages 99-113

  Bucklin, Randolph E ^a   Russell, Gary J ^a   Srinivasan, V ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032351140     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151933     Document Type: Article

References (22)

1. Allenby, Greg M. (1989), "A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data," Marketing Science, 8 (Summer), 265-80.
2. Bass, Frank M. and Thomas L. Pilon (1980), "A Stochastic Brand Choice Framework for Econometric Modeling of Time Series Market Share Behavior," Journal of Marketing Research, 17 (November), 486-97.
3. Ben-Akiva, Moshe and Steven R. Lerman (1985), Discrete Choice Analysis. Cambridge, MA: MIT Press.
4. Bordley, Robert F. (1993), "Estimating Automotive Elasticities from Segment Elasticities and First Choice/Second Choice Data," Journal of Business and Economic Statistics, 11 (August), 455-62.
5. Bucklin, Randolph E. and V. Srinivasan (1991), "Determining Inter-Brand Substitutability Through Survey Measurement of Consumer Preference Structures," Journal of Marketing Research, 28 (February), 58-71.
6. Chintagunta, Pradeep K., Dipak C. Jain, and Naufel J. Vilcassim (1991), "Investigating Heterogeneity in Brand Preferences in Logit Models of Panel Data," Journal of Marketing Research, 28 (November), 417-28.
7. Cooper, Lee G. (1988), "Competitive Maps: The Structure Underlying Asymmetric Cross Elasticities," Management Science, 34 (June), 707-23.
8. _ and Masao Nakanishi (1988), Market Share Analysis. Boston: Kluwer Academic Publishers.
9. Givon, Moshe (1984), "Variety Seeking Through Brand Switching," Marketing Science, 3 (Winter), 1-22.
10. Gonul, Fusun and Kannan Srinivasan (1993), "Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues," Marketing Science, 12 (Summer), 213-29.
11. Guadagni, Peter and John D. C. Little (1983), "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, 2 (Summer), 203-38.
12. Hagerty, Michael R. and V. Srinivasan (1991), "Comparing the Predictive Powers of Alternative Multiple Regression Models," Psychometrika, 56 (March), 77-85.
13. Hausman, Jerry A. and David A. Wise (1978), "A Conditional Probit Model for Qualitative Choice: Discrete Decisions Recognizing Interdependence and Heterogeneous Preferences," Econometrica, 46 (March), 403-26.
14. Jain, Dipak C., Naufel J. Vilcassim, and Pradeep K. Chintagunta (1994), "A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data," Journal of Business and Economic Statistics, 12(July), 317-28.
15. Kalwani, Manohar, Robert Meyer, and Donald Morrison (1994), "Benchmarks for Discrete Choice Models," Journal of Marketing Research, 31 (February), 65-75.
16. Kamakura, Wagner A. and Gary J. Russell (1989), "A Probabilistic Choice Model for Market Segmentation and Elasticity Structure," Journal of Marketing Research, 26 (November), 379-91.
17. _ and Rajendra K. Srivastava (1984), "Predicting Choice Shares Under Conditions of Brand Interdependence," Journal of Marketing Research, 21 (November), 420-34.
18. Lal, Rajiv and V. Padmanabhan (1995), "Competitive Response and Equilibria," Marketing Science, 14 (3, part 2), G101-108.
19. Monroe, Kent B. (1979), Pricing: Making Profitable Decisions. New York: McGraw-Hill.
20. Raju, Jagmohan S., V. Srinivasan, and Rajiv Lal (1990), "The Effects of Brand Loyalty on Competitive Price Promotional Strategies," Management Science, 36 (March), 276-304.
21. Russell, Gary J. and Wagner A. Kamakura (1994), "Understanding Brand Competition with Micro and Macro Scanner Data," Journal of Marketing Research, 31 (May), 289-303.
22. Torgerson, Warren S. (1958), Theory and Methods of Scaling. New York: John Wiley & Sons.