A segment-level model of category volume and brand choice

Marketing Science

Volumn 15, Issue 1, 1996, Pages 38-59

  Dillon, William R ^a   Gupta, Sunil ^a  

^a NONE

Author keywords

Buyer Behavior; Choice Models; Promotion

Indexed keywords

EID: 0030305346     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.15.1.38     Document Type: Article

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