Do household scanner data provide representative inferences from brand choices: A comparison with store data

Journal of Marketing Research

Volumn 33, Issue 4, 1996, Pages 383-398

  Gupta, Sachin ^a   Chintagunta, Pradeep ^a   Kaul, Anil ^a   Wittink, Dick R ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030522225     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152210     Document Type: Article

References (45)

1. A. C. Nielsen Company (1988), Manual accompanying single-source data made available to the Marketing Science Institute.
2. Abe, Makoto and Kirthi Kalyanam (1994), "Store Sales and Panel Purchase Data: Are they Compatible?" working paper, Department of Marketing, University of Illinois at Chicago.
3. Allenby, Greg and Peter Lenk (1995), "Reassessing Brand Loyalty, Price Sensitivity and Merchandising Effects on Consumer Brand Choice," Journal of Business and Economic Statistics, 13 (July), 281-89.
4. _ and Peter E. Rossi (1991a), "Quality Perceptions and Asymmetric Switching Between Brands," Marketing Science, 10 (3), 185-204.
5. _ and _ (1991b), "There Is No Aggregation Bias: Why Macro Logit Models Work," Journal of Business and Economic Statistics, 9 (1), 1-14.
6. Amemiya, T. (1986), Advanced Econometrics. Oxford: Basil Blackwell.
7. Ben-Akiva, Moshe and Steven Lerman (1985), Discrete Choice Analysis. Cambridge, MA: The MIT Press.
8. Bhattacharya, Chitrabhanu, Peter S. Fader, Leonard M. Lodish, and Wayne S. DeSarbo (1996), "The Relationship Between the Marketing Mix and Share of Category Requirements," Marketing Letters, 7 (January), 5-18.
9. Blattberg, Robert C. and Kenneth J. Wisniewski (1989), "Price Induced Patterns of Competition," Marketing Science, 4 (Fall), 291-309.
10. Bolton, Ruth N. (1989), "The Robustness of Retail Level Price Elasticity Estimates," Journal of Retailing, 65 (2), 193-219.
11. Chintagunta, Pradeep K., Dipak C. Jain, and Naufel J. Vilcassim (1991), "Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data," Journal of Marketing Research, 28 (November), 417-28.
12. Christen, Markus, Sachin Gupta, John Porter, Richard Staelin, and Dick R. Wittink (1995), "Using Market-Level Data to Understand the Effectiveness of Promotional Activities," working paper, Kellogg Graduate School of Management, Northwestern University.
13. Churchill, Gilbert A., Jr. (1994), Marketing Research: Methodological Foundations, 6th ed. Orlando, FL: The Dryden Press.
14. Clarke, Darrall G. (1984), "G. D. Searle (I)," Harvard Business School Case #9-585-010, Harvard Business School, Boston.
15. _ (1985), "G. D. Searle (II)," Harvard Business School Case #9-586-023, Harvard Business School, Boston.
16. Cooper, Lee and Masao A. Nakanishi (1988), Market Share Analysis: Evaluating Competitive Marketing Effectiveness. Boston: Kluwer Academic Press.
17. Elrod, Terry (1988), "Choice Map: Inferring a Product-Market Map From Panel Data," Marketing Science, 7 (Winter), 21-40.
18. Fader, Peter S. and Leonard M. Lodish (1990), "A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products," Journal of Marketing, 54 (October), 52-65.
19. Gonul, Fusun and K. Srinivasan (1993), "Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues," Marketing Science, 12 (3), 213-29.
20. Grover, Rajiv, and V. Srinivasan (1987), "A Simultaneous Approach to Market Segmentation and Market Structuring," Journal of Marketing Research, 24 (May), 139-53.
21. Guadagni, Peter M. and John D. C. Little (1983), "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, 2 (3), 203-38.
22. Gupta, Sachin and Pradeep K. Chintagunta (1994), "On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models," Journal of Marketing Research, 31 (February), 128-36.
23. Gupta, Sunil (1988), "Impact of Sales Promotions on When, What, and How Much to Buy," Journal of Marketing Research, 25 (November), 342-55.
24. Hoch, Stephen J., Byung-Do Kim, Alan L. Montgomery, and Peter E. Rossi (1994), "Determinants of Store-Level Price Elasticity," Journal of Marketing Research, 32 (February), 17-29.
25. Hsiao, Cheng (1986), The Analysis of Panel Data. Cambridge: Cambridge University Press.
26. Jain, D. C., N. J. Vilcassim, and P. K. Chintagunta (1994), "A Random-Coefficients Logit Brand Choice Model Applied to Panel Data," Journal of Business and Economic Statistics, 12 (3), 317-28.
27. Johnston, J. (1984), Econometric Methods, 3d ed. New York: Mc-Graw Hill.
28. Kalyanaram, Gurumurthy and Russell S. Winer (1995), "Empirical Generalizations From Reference Price Research," Marketing Science, 14 (3, Part 2) G 161-69.
29. Kamakura, Wagner A. and Gary J. Russell (1989), "A Probabilistic Choice Model for Market Segmentation and Elasticity Structure," Journal of Marketing Research, 26 (November), 379-90.
30. Kim, Byung-Do (1995), "Incorporating Heterogeneity With Store-Level Aggregate Data," Marketing Letters, 6 (2), 159-69.
31. _ and Peter E. Rossi (1994), "Purchase Frequency, Sample Selection, and Price Sensitivity: The Heavy User Bias," Marketing Letters, 5 (1), 57-67.
32. Krishnamurthi, Lakshman and S. P. Raj (1988), "A Model of Brand Choice and Purchase Quantity Price Sensitivities," Marketing Science, 7 (1), 1-20.
33. Kumar, V. and Robert Leone (1988), "Measuring the Effects of Retail Store Promotions on Brand and Store Substitution," Journal of Marketing Research, 25 (May), 178-85.
34. Morrison, Donald F. (1990), Multivariate Statistical Methods. New York: McGraw Hill.
35. Narasimhan, Chakravarthi and Timothy D. Renken (1992), "The Representativeness of Panel Members' Purchase Behavior," working paper, Olin School of Business, Washington University.
36. Rossi, Peter, Robert E. McCulloch, and Greg Allenby (1995), "The Value of Purchase History Data in Target Marketing," Technical Report No. 134, Graduate School of Business, University of Chicago.
37. _ and Greg M. Allenby (1994), "A Bayesian Approach to Estimating Household Parameters," Journal of Marketing Research, 30 (May), 171-182.
38. Russell, Gary J. and Wagner A. Kamakura (1994), "Understanding Brand Competition Using Micro and Macro Scanner Data," Journal of Marketing Research, 31 (May), 289-303.
39. Stuart, Alan and J. Keith Ord (1987), Kendall's Advanced Theory of Statistics, Vol. 1. New York: Oxford University Press.
40. Sudman, Seymour and Robert Ferber (1979), Consumer Panels. Chicago: American Marketing Association.
41. Swait, Joffre and Jordan Louviere (1993), "The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models," Journal of Marketing Research, 30 (August), 305-14.
42. Tellis, Gerard J. and Fred S. Zufryden (1995), "A Dynamic Model for Optimizing the Timing and Depth of Retail Discounts," Marketing Science, 14 (3, Part 1), 271-99.
43. Winer, Russell S. (1983), "Attrition Bias in Econometric Models Estimated With Panel Data," Journal of Marketing Research, 20 (May), 177-86.
44. Wittink, Dick R., Michael J. Addona, William J. Hawkes, and John C. Porter (1988), "SCAN*PRO: The Estimation, Validation, and Use of Promotional Effects Based on Scanner Data," working paper, Johnson Graduate School of Management, Cornell University.
45. Zenor, Michael J. and Rajendra K. Srivastava (1993), "Inferring Market Structure With Aggregate Data: A Latent Segment Log-it Approach," Journal of Marketing Research, 30 (August), 369-79.