The effect of marketing mix on positive word of mouth communication: Evidence from accounting offices in Turkey

Innovative Marketing

Volumn 3, Issue 4, 2007, Pages 74-86

  Cengiz, Ekrem ^a   Yayla, Hilmi Erdoøan ^a  

^a NONE   (Turkey)

Author keywords

Accounting offices; Marketing mix; Word of mouth communication

Indexed keywords

EID: 85118284222     PISSN: 18142427     EISSN: 18166326     Source Type: Journal    
DOI: None     Document Type: Article

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