A typology of online group buyers: Using means-end structures for benefit segmentation

35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014

Volumn , Issue , 2014, Pages

  Xiao, Lin ^a   Guo, Zixiu ^a   D'Ambra, John ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Consumer decision making; Means end chain; Online group buying; Segmentation

Indexed keywords

BEHAVIORAL RESEARCH; CLUSTER ANALYSIS; DECISION MAKING; DECISION THEORY; ELECTRONIC COMMERCE; IMAGE SEGMENTATION; INFORMATION SYSTEMS; INFORMATION USE;

CONSUMER DECISION MAKING; DECISION MAKING PROCESS; GROUNDED THEORY; HIERARCHICAL DECISIONS; IS RESEARCHES; MEANS-END CHAINS; ON-LINE GROUP BUYING; ONLINE SHOPPING;

GROUP THEORY;

EID: 85107715551     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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