Antecendents of online group buying behavior: From price leverage and crowd effect perspectives

Proceedings - Pacific Asia Conference on Information Systems, PACIS 2014

Volumn , Issue , 2014, Pages

  Yang, Lusi ^a   Mao, Mao ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

E commerce; Online group buying; Purchase intention; Sales and price proneness

Indexed keywords

COMMERCE; COMPETITION; PURCHASING; SALES; SOCIAL NETWORKING (ONLINE);

BUSINESS ENVIRONMENTS; BUSINESS PRACTITIONERS; EMPIRICAL RESEARCH; INDIVIDUAL CHARACTERISTICS; ON-LINE GROUP BUYING; POTENTIAL CUSTOMERS; PURCHASE INTENTION; RELATED FACTORS;

ELECTRONIC COMMERCE;

EID: 84928631490     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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