Factors affecting consumers' motivation in online group buyers

Proceedings - 2010 6th International Conference on Intelligent Information Hiding and Multimedia Signal Processing, IIHMSP 2010

Volumn , Issue , 2010, Pages 708-711

  Chen, Wuu Yee ^a   Wu, Pin Hsiu ^a  

^a CHINESE CULTURE UNIVERSITY   (Taiwan)

Author keywords

Community trust; Conformity; Consumptive motivation; Involvement; Online group buying; Perceived risk

Indexed keywords

COMMUNITY TRUST; CONFORMITY; CONSUMPTIVE MOTIVATION; INVOLVEMENT; ONLINE GROUP BUYING; PERCEIVED RISK;

MOTIVATION; SALES; SIGNAL PROCESSING; SURVEYS; VIRTUAL REALITY;

MULTIMEDIA SIGNAL PROCESSING;

EID: 78650475927     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/IIHMSP.2010.179     Document Type: Conference Paper

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