How do smokers respond to pictorial and threatening tobacco warnings? The role of threat level, repeated exposure, type of packs and warning size

Journal of Consumer Marketing

Volumn 36, Issue 4, 2019, Pages 461-471

  Lacoste Badie, Sophie ^a   Gallopel Morvan, Karine ^b   Lajante, Mathieu ^c   Droulers, Olivier ^d  

^a UNIV LILLE   (France)

^b EHESP SCHOOL OF PUBLIC HEALTH   (France)

^c UNIVERSITÉ LAVAL   (Canada)

^d UNIVERSITÉ DE RENNES 1   (France)

Author keywords

Negative emotion; Plain packaging; Psychophysiological measurements; Repetition; Tobacco warnings; Warning size

Indexed keywords

EID: 85065901732     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/JCM-01-2017-2051     Document Type: Article

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