Exporting an Inherently Harmful Product: The Marketing of Virginia Slims Cigarettes in the United States, Japan, and Korea

Journal of Business Ethics

Volumn 139, Issue 1, 2016, Pages 161-181

  Dewhirst, Timothy ^a   Lee, Wonkyong B ^b   Fong, Geoffrey T ^c   Ling, Pamela M ^d  

^a UNIVERSITY OF GUELPH   (Canada)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

^c UNIVERSITY OF WATERLOO   (Canada)

^d UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Case study; Culture; Marketing and consumer behavior; Public health; Target marketing; Tobacco; Virginia Slims

Indexed keywords

EID: 84926612250     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-015-2648-7     Document Type: Article

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