Young adult smokers' perceptions of cigarette pack innovation, pack colour and plain packaging

Australasian Marketing Journal

Volumn 19, Issue 3, 2011, Pages 174-180

  Moodie, Crawford ^a   Ford, Allison ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

Cigarette packaging; Pack colour; Pack innovation; Plain packaging

Indexed keywords

EID: 79959923484     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2011.05.003     Document Type: Article

References (36)

1. Brown, A., Moodie, C., in press. Adolescent perceptions of tobacco control measures in the UK. Health Promotion Practice.
2. Colquhoun Associates (1998). Qualitative research into RYO habits and attitudes. <> (accessed 15 December 2010). http://www.tobaccopapers.com/PDFs/0300-0399/0358.pdf.
3. Doxey J. Deadly in pink: the impact of female-oriented cigarette packaging on brand appeal, beliefs about smoking, and risk perceptions among young women 2009, Department of Health Studies, University of Waterloo, Waterloo, Ontario, Canada.
4. Euromonitor International, 2008. Tobacco in Russia. <> (accessed 15 December 2010). http://www.euromonitor.com/Tobacco_in_Russia.
5. Freeman B., Chapman S., Rimmer M. The case for the plain packaging of tobacco products. Addiction 2008, 103:580-590.
6. Gallopel-Morvan K., Moodie C., Rey Pino J.M. Demarketing cigarettes through plain cigarette packaging 2010, Colloque de l'Association Française du Marketing, Le Mans.
7. Hammond D., Parkinson C. The impact of cigarette package design on perceptions of risk. Journal of Public Health 2009, 31:345-353.
8. Hammond D., Dockrell M., Arnott D., Lee A., McNeill A. The impact of cigarette pack design on perceptions of risk among UK adult and youth: evidence in support of plain packaging regulations. European Journal of Public Health 2009, 19:631-637.
9. Hammond D. Tobacco packaging and labelling: a review of the evidence 2008, Department of Health Studies, University of Waterloo, Waterloo, Ontario, Canada.
10. Haslam Drury Partnership, 1998. Gallaher Ltd: Silk Cut packaging development qualitative debrief, 1998. <> (accessed 18 December 2010). http://www.tobaccopapers.com/PDFs/0400-0499/0463.pdf.
11. Hawkes C. Food packaging: the medium is the message. Public Health Nutrition 2010, 13:297-299.
12. Heatherton T.F., Kozlowski L.T., Frecker R.C., Rickert W., Robinson J. Measuring the Heaviness of Smoking: using self-reported time to the first cigarette of the day and number of cigarettes smoked per day. British Journal of Addiction 1989, 84:791-800.
13. Heatherton T.F., Kozlowski L.T., Frecker R.C., Fagerström K.-O. The Fagerström test for nicotine dependence. A revision of the Fagerström tolerance questionnaire. British Journal of Addiction 1991, 84:791-800.
14. Japan Tobacco International (JTI), 2008. Response to the UK Department of Health's consultation on the future of tobacco control. <> (accessed 15 December 2010). http://www.jti.com/file.axd?pointerID=aa297df9609d4625aefbd91777528d05.
15. Keller K.L. Strategic Brand Management. Building, Measuring and Managing Brand Equity 2008, Pearson, New Jersey. 3rd ed.
16. Leading Edge, 1997. American blends NPD. Qualitative debrief presentation. <> (accessed 15 December 2010). http://www.tobaccopapers.com/PDFs/0400-0499/0479.pdf.
17. M&C Saatchi, 1998. Sovereign and the cheap cigarette market. Qualitative research debrief. <> (accessed 15 December 2010). http://www.tobaccopapers.com/PDFs/0500-0599/0564.pdf.
18. Moodie C., Hastings G.B. Tobacco packaging as promotion. Tobacco Control 2010, 19:168-170.
19. Moodie C., Hastings G.B. Making the pack the hero, tobacco industry response to marketing restrictions in the UK: findings from a long-term audit. International Journal of Mental Health and Addiction 2011, 9:24.
20. Moodie C., Hastings G., Ford A. A brief review of plain packaging research for tobacco products. Report prepared for the Department of Health 2009, Centre for Tobacco Control Research: University of Stirling, Stirling.
21. Neumark-Sztainer D., Story M., Perry C., Casey M.A. Factors influencing food choices of adolescents: findings from focus-group discussions with adolescents. Journal of American Dietetic Association 1999, 99:929-937.
22. Statistics on Smoking: England, 2009 2009, NHS Information Centre, The Information Centre, NHS, London.
23. Non-Smokers Rights Association, 2009. The marketing of tobacco products in Canada: Increased advertising in 2008/09. A report from the Non-Smokers' Rights Association and Smoking and Health Action Foundation. <> (accessed 5 January 2011). http://www.nsra-adnf.ca/cms/file/pdf/Advertising_promotion_2008_09.pdf.
24. O'Kell, E., 2007. The Anglo-American 'Tobacco wars' and the use of the classics to establish a global company. New Voices in Classical Reception Studies, 2. <> (accessed 15 March 2010). http://www2.open.ac.uk/ClassicalStudies/GreekPlays/showcase/issue1/issue2index.htm.
25. Office for National Statistics (ONS), 2011. Smoking and Drinking Among Adults, 2009. Office for National Statistics, Newport.
26. Peace J., Wilson N., Hoek J., Edwards R., Thomson G. Survey of descriptors on cigarette packs: still misleading consumers?. Journal of the New Zealand Medical Association 2009, 122:90-96.
27. Philip Morris, 1990. Marketing new products in a restrictive environment. Philip Morris international meeting, Naples, Florida, June 1990. Bates No: 2044762173-2364. <> (accessed 15 June 2009). http://www.pmdocs.com/PDF/2044762173_2364_0.PDF.
28. Prendergast G.P., Marr N.E. Generic products: Who buys them and how do they perform relative to each other. European Journal of Marketing 1995, 31:94-109.
29. Recker K., Kathman J. The role of consumer research in the brand design process. Design Management Journal 2001, 12:70-75.
30. Robinson T.N., Borzekowski D.L.G., Matheson D.M., Kraemer H.C. Effects of food branding on young children's taste preferences. Archives of Pediatrics & Adolescent Medicine 2007, 161:792-797.
31. Sara R. Packaging as a retail marketing tool. International Journal of Physical Distribution and Logistics Management 1990, 20:29-30.
32. Scheffels J. A difference that makes a difference. Young adult smokers' accounts of cigarette brands and packaging. Tobacco Control 2008, 17:118-122.
33. The Research Business, 1996. Qualitative research into the UK potential for Marlboro Medium. <> (accessed 15 December 2010). http://www.tobaccopapers.com/PDFs/0500-0599/0597.pdf.
34. Tobacco Journal International, 2010. Packaging, the last chance marketing saloon. Tobacco Journal International, 4 March.
35. Wakefield M., Morley C., Horan J.K., Cummings K.M. The cigarette pack as image: new evidence from tobacco industry documents. Tobacco Control 2002, 11:73-80.
36. Wilson N., Weerasekera D., Jo Peace P., Edwards R., Thomson G., Devlin M. Misperceptions of "light" cigarettes abound: national survey data. BMC Public Health 2009, 9:126.