Using EEG to predict consumers' future choices

Journal of Marketing Research

Volumn 52, Issue 4, 2015, Pages 511-529

  Telpaz, Ariel ^a   Webb, Ryan ^b   Levy, Dino J ^c,d  

^a TECHNION ISRAEL INSTITUTE OF TECHNOLOGY   (Israel)

^b UNIVERSITY OF TORONTO   (Canada)

^c Marketing Department Recanati Business School   (Israel)

^d TEL AVIV UNIVERSITY   (Israel)

Author keywords

Choice prediction; Consumer neuroscience; EEG; N200; Theta power

Indexed keywords

EID: 84941134128     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.13.0564     Document Type: Article

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