Rationalisation as delusion: Pictorial health warnings and tobacco industry arguments

Journal of Consumer Marketing

Volumn 28, Issue 7, 2011, Pages 476-483

  Hoek, Janet ^a   Gendall, Philip ^b   Louviere, Jordan ^c  

^a UNIVERSITY OF OTAGO   (New Zealand)

^b MASSEY UNIVERSITY   (New Zealand)

^c UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Best worst experiment; Personal health; Pictorial health warnings; Tobacco; Tobacco control

Indexed keywords

EID: 81455149048     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761111181455     Document Type: Article

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